Dixie Graphics Fortifies Leadership, Technology, Strategy for 2013

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Under the leadership of three company veterans with proven skills and success in manufacturing, finance, and business development, Dixie adds to its already formidable prepress graphics and plate making cache, keeping with its 100-year-plus customer commitment of excellence in quality, service, and delivery, for flexographic and dry-offset printers; architects, designers, and sign fabricators.

Dixie Graphics, Plates, Signage Awards

Dixie Graphics, Plates, Signage Awards

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Dixie Graphics, a national provider of prepress print and architectural signage solutions, will add new technology to its existing repertoire in 2013, along with enriched leadership and strategies for growth, President Pat Meadows announced.

Leadership

The company's direction is lead by: (years at Dixie Graphics)
Pat Meadows, President
Jay Avrett, Vice President, Manufacturing (27)
Richard Godel, Vice President, Finance/CFO (10)
Matt Williams, Vice President, Business Development (8)

Technology

Being at the forefront of technology offerings to its customers has long been key in Dixie's distinctiveness as a prepress trade shop and architectural signage manufacturer. Focus on and investment in customers’ needs continue to distinguish the company from its competition.

In 2013, Dixie adds 3D proofing capabilities (Esko-Graphics Studio), premium plate trimming, nesting & scribing (Kongsberg), and custom prototype and sample services (Mimaki digital flatbed.) These additions and upgrades will bolster the company's solutions menu for both its graphics and plate making and architectural signage divisions.

Strategy

Renewed branding within its respective industries as a customer solutions provider tops Dixie's business development initiatives. The company has named Megan Kinzie as Digital Marketing Coordinator, a role in which she will maximize effectiveness of its new website and implement digital marketing efforts to focus on industry and customer engagement through social media platforms.

The new website, http://www.dixiegraphics.com, features landing pages for each of the company's three divisions: Plates (prepress graphics, plate making); Signs (ADA signage); Awards (dedication, award plaques.) The site is also home to Dixie Graphics’ blog with articles on topics related to each of the company's divisions. The site’s navigation allows users to experience the diversity of the company in a central web setting, and reinforces the company’s unified brand and message, while being multiple in its products and services.

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