Nite Watches hits 2013 with a new style offensive: new watches, new offices, new website

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2013 will see premium British Watch brand Nite Watches begin expansion in to export markets with the opening of two offices and a new website to serve customers in localised languages and currencies.

Nite MX10-400T

Nite MX10-400T

2013 will be a landmark year for the brand with our new web platform and expansion in to Japan and the USA. We’ll be backing-up our plans with extended marketing campaigns and support for licensees outside of the UK.

2013 will see premium British Watch brand Nite Watches begin expansion in to export markets with the opening of two offices and a new website to serve customers in localised languages and currencies. Alongside the service-led roll-out, Nite will announce new watches in the MX10 and ICON ranges, with further new products in the autumn.

Towards the end of the first quarter, Nite will launch a new online store with a seamless user experience for mobile, tablet and desktop users. Built to showcase the latest range of Nite watches – due for release in the first quarter of 2013 – the site will feature local language content and allow customers to pay in their local currency. Launch regions include the UK, USA, Australia, Canada, Japan, Germany and Finland.

Alongside online, Nite will also be opening their first offices outside of the UK, the first being in Japan and the second in the USA. To support the new offices Nite will be rolling out a international service centre network to support owners and Nite licensees outside of the UK.

The first quarter will see Nite launching the new NATO-400T in February, a watch that blends uncluttered and stylish design with a bronze and black dial and bright orange GTLS illumination. Four new ICON will follow in March the ICON-201, 212, 300T and 400T. Looking ahead to later in the year, the team at Nite are developing a new range of women’s watches and in October will announce the launch of a new model featuring design and functions that have never been seen in a Nite Watch.

Roger Green, Managing Director: “2012 has been a phenomenal year for Nite, we’ve seen the introduction of new British military watches like the HAWK, growth in export markets and also more owners joining us in the Unite Community.”

“2013 will be a landmark year for the brand with our new web platform and expansion in to Japan and the USA. We’ll be backing-up our plans with extended marketing campaigns and support for licensees outside of the UK.”

Nite is a renowned sports watch brand and manufacturer of well designed watches for use by people who require and insist on precision time-keeping, no matter what the conditions. All Nite tough watches feature self powered dial and hand illumination (GTLS), making them highly visible and ideal for tough, dangerous and demanding environments.

Nite Watches
+44 (0) 1202 487757
http://www.nitewatches.co.uk
sales (at) nitewatches (dot) com

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