Soccer Post D.C. announces for 2013, Online Price-Match Guarantee.

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Soccer Post D.C. is challenging soccer players, fans and families to shop in the store and not online by offering more competitive pricing.

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We have had customers try and exchange shoes at the shop because of the hassle returning them back to the online site.

With the invention of the internet, the shopping experience has changed from an exciting, in-store experience, into one that is simply a task nowadays. A simple click of a button and several days later, purchases arrive at the front door. Some people say it saves time. Some people say it saves money. However, not all online shopping experiences save the consumer time or money.

Since currency was invented in exchange for goods, there were small shops to supply the goods to the public. Inside these shops, employees worked hard, had a passion for what they did and contributed to their community. Today, Soccer Post D.C. is doing the same and doing it well, even with the online soccer stores flexing their muscles.

Customers who decide to shop online not only do it for the convenience factor, but have a tendency to think that it is cheaper. Online stores give an impression that they have very little overhead or none at all. Whether they have overhead or not, people may never know the true amount. Both online and physical stores have employees they must pay, bills on their real estate, lights to turn on and so forth. As far as product costs, what the consumer doesn't realize, is that most manufacturer's layout pricing structures that retailers must abide by. Online and physical stores are restricted by many manufacturer’s from advertising low prices on specific items through their advertising mediums to undercut the competition. Soccer Post D.C. changes its inventory on a quarterly basis like all other stores. With the quick turnover rate needed on older product, deep discounts from the beginning are necessary from the start of a sale. Prices may vary between all stores, but Soccer Post D.C. makes sure to add the most value within the price.

With soccer being an industry of innovation and style, its gear needs to compliment the individual. Players need function. Fans need style. Coaches need to be practical. Between the three, they all need a little of what the other has as well. A picture, paragraphs of words and reviews can go but so far. Every brand is different and every model within a brand is different. For example, an Adidas F50 adizero cleat is designed for speed while a Nike CTR360 Maestri is designed for control. Questions arise about how something will fit, how it will perform, how it looks like. By walking into Soccer Post D.C. and speaking with an expert who works there, these questions can be answered in a place where all the human senses are alive. Listening to an expert's advice, touching the physical product and trying it on, it's all part of the value of shopping in a store. Returns are much less likely when bought in a store versus those items bought online. When returns need to be shipped back to an online site, there can many hoops to jump through. Eric Barden from Soccer Post D.C. says, "We have had customers try and exchange shoes at the shop because of the hassle returning them back to the online site." The hoops can range from shipping and restocking fees to return authorization numbers and length of time for exchanged items to arrive. Soccer Post D.C. completes all returns or exchanges in front of their customers and does not charge extra for expert advice or to restock returned or exchanged items.

The greatest part of shopping at Soccer Post D.C., are the relationships that are made each day. The staff at Soccer Post D.C. knows its customers, and knows them well. Some customers are coaches and managers from the local youth soccer clubs. Some customers are avid fans who need to be decked out head-to-toe in their team's colors. And some customers are the guys who are walking soccer encyclopedias who love to just watch and talk everything soccer. Soccer Post D.C. is a family of all soccer people with one goal in mind, and that is to carry on the tradition of the world's greatest sport.

Soccer Post D.C. is a soccer shop that continues to grow its roots in the D.C. metro area along with its customer base. The one factor that can change any potential customer into a buying customer is price. Soccer Post D.C. will start matching prices from its major competitors. The well-known competitors are http://www.soccer.com, http://www.worldsoccershop.com and http://www.prodirectsoccer.com. The program will be available to any customer. The only restrictions that apply would be to verify the credibility of any online store, the authenticity of products offered through any online site and to check truancy of price based upon shipping costs and other fees. Soccer Post D.C. believes that matching online competitor pricing will keep customers local and help in the growth of its soccer community.

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Eric Barden, General Manager
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