GameChanger Products To Market New Armor All® Custom Shield™ Coating, Now Available Online

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Revolutionary new auto body and paint protection product will be available for sale at retail in the spring of 2013

GameChanger Products LLC,, a growth and innovation consulting firm for major brands, announced today that the new Armor All® Custom Shield™ Coating is available for sale online. GameChanger is the exclusive online sales and marketing agent for the product.

Armor All Custom Shield Coating is an innovative temporary, spray on, peel off coating that allows consumers to protect their vehicle’s paint and body from the elements. It comes in a variety of colors so consumers can create a temporary custom look. For instance, they can add racing stripes down the center of the car, or show their spirit by putting their favorite sports team’s colors on the hood.

The benefits of Armor All Custom Shield Coating include:

  •     Helps protect the front grill, hood and rocker panels from scratches and nicks from flying debris
  •     Weather resistant, lasts up to three months
  •     Available in black, white, gray and clear
  •     Can be used on wheels to protect from brake dust buildup
  •     Easy to apply, quick drying aerosol spray
  •     Just peel off and throw away when done

Armor All Custom Shield Coating kits and individual cans are available for sale online at The website includes images and videos of the product in use, as well as application and removal instructions plus helpful tips and tricks to make the application process even easier. It will be available for sale at retail outlets nationwide in the spring of 2013.

Starter kits are available for $24.99 and individual cans are available for $16.99 ($14.99 if you purchase three or more cans). Free shipping is also available for all orders above $50 or if the order contains three or more cans. For more information about Armor All products visit; you can also visit them on Facebook: For more information about Armor All Custom Shield Coating, visit

About GameChanger
GameChanger Products, LLC is an innovative marketing company based in Alameda, Calif. that focuses on breakthrough new product concepts. For more information, please see

About Armored AutoGroup:

Armored AutoGroup Inc., headquartered in Danbury, Conn., is primarily comprised of the Armor All®, STP® and Tuff Stuff® brands. The current Armor All product line of protectants, wipes, tire and wheel care products, glass cleaners, leather care products and car washes are designed to clean, shine and protect interior and exterior automobile surfaces. The STP product line of fuel and oil additives, functional fluids and automotive appearance products has a broad customer base ranging from professional racers to car enthusiasts and "Do-it-Yourselfers". Tuff Stuff cleaning products are formulated to tackle the toughest jobs.

Armored AutoGroup has a diversified geographic footprint with direct operations in the United States, Canada, Australia and the U.K. and distributor relationships in approximately 50 countries.

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Wendy Marx
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