First, it’s important to optimize Anchor Text—the clickable words in a hyperlink
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New York, NY; Washington, DC ; Los Angeles-Long Beach, CA; Chicago, IL; Houston, TX (PRWEB) December 14, 2012
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm, reports that 2012 was a hectic year for Search Engine Optimization (SEO) and Search Engine Marketing (SEM) with a “Penguin” update, numerous “Panda” updates, and the weeding out of low-quality Exact Match Domains. As 2013 will, undoubtedly, usher in additional changes, it’s imperative that small and medium-sized businesses’ SEO campaigns continue to diversify. To help, Numero Uno Web Solutions offers its top SEO tips for 2013.
One thing is certain; the Internet will continue to evolve—so too will SEO and SEM. And, small and medium-sized businesses will need to keep up, says Numero Uno Web Solutions. How can businesses protect and grow on what they’ve already built? Because there is no one-size-fits-all approach, diversity will be critical to SEO success in the coming years, according to the SEO company.
“First, it’s important to optimize Anchor Text—the clickable words in a hyperlink,” says Nadia Iaboni, Digital Solutions Manager at Numero Uno Web Solutions. “Overly aggressive, irrelevant copy in a web site’s links could be considered spam. Use relevant text and have links appear on relevant pages. And, be sure to update the anchor text on the most popular links.”
It’s also important to diversify links. If keywords and general terms all link to the home page, the web site’s links are falling short, and so too are the business’ rankings. Diversify links by connecting them to different pages: “about us,” profiles, sub-pages, blog articles, and other relevant parts of the web site. By diversifying links, a business will open up its web site’s potential.
A lot of businesses are far too dependent on Google for traffic and, as a result, miss out on huge opportunities for additional growth; after all, there are other search engines out there. To reach a wider audience, Numero Uno Web Solutions believes it’s important to diversify traffic sources. Analytics and algorithms change—and traffic can drop off fast. That’s why it’s important to diversify your sources of traffic. A business should consider multiple sources of traffic for its web site: other search engines besides Google, e-mail, RSS/XML Subscriptions, brand queries, social media channels, and external network referrals.
“There’s a growing, encouraging trend toward broader marketing approaches. To drive qualified clients to their web sites, businesses need to diversify their online marketing campaigns in order to see better returns on their investment,” adds Iaboni. “One needs to think about what their company does that’s unique, what resonates with customers—and build on that. Online visitors are savvy, and won’t be won over with marketing tricks or shortcuts.”
“The New Year is the perfect time to take a fresh look at one’s online business; where it’s at, where one wants to take it, and what one needs to get it there. If an individual wants their online business to be successful in 2013, they need to make sure they work with an experienced Internet marketing firm like Numero Uno Web Solutions; a company that can help diversify a company’s SEO and SEM needs and focus on long-term goals,” Iaboni concludes.
To learn more about Numero Uno Web Solutions, visit the company’s web site at http://www.numerounoweb.com.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize your company’s search engine optimization and online presence, visit http://www.numerounoweb.com.