World Singles Networks Debuts New Campaign for

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WSN strengthens Muslim matrimonial brand with new television campaign.

World Singles Networks debuts its new television campaign on Islam Channel, a London based media outlet that provides alternative news, current affairs and entertainment programming from an Islamic perspective. Islam Channel is the most watched ethnic channel in the U.K. attracting close to 60% of all Muslims in the country—the perfect vehicle for targeting one of the largest populations of Muslims in the western world. WSN is also sponsoring several of the most popular programs on Islam Channel throughout the duration of the six-month campaign.

The commercial, which begins airing December 20th, is reverent while light-hearted and shows a diverse range of Muslims from every walk of life united by faith. “We see an opening in this space for greater authenticity and a higher quality service,” says CEO Saïd Amin. “This new commercial piece reflects our commitment to becoming a leader in the market for Muslim matrimonials and matchmaking. Most of our competitors have offered a cookie cutter approach, which fails to speak to the sensibilities of this fast growing audience. We’ve invested quite a bit in making sure we get this right.” Khalid Rahimi, Director of Marketing and Business for Islam Channel adds, “ brings a breath of fresh air to the Muslim Community, by providing a legitimate avenue for Muslims to meet an appropriate life partner in a safe and reputable platform.”

While focuses on a more pious facet of the Muslim community, World Singles Networks provides online personals services for millions of Muslims across the globe on such sites as,, and a roster of white label partners that greatly extend reach in these communities.

About World Singles Networks

World Singles Networks, along with its own market leading brands, powers online dating and introduction services for top media companies, online publishers and elite affiliate marketers. WSN’s approach, technology, and team have been honed by over 10 years of successfully helping millions of people all over the globe, in multiple languages and cultures, connect and find love. World Singles Networks offers its partners winning strategies, best-of-breed technologies, and proven data driven processes for generating revenue.

About Islam Channel

Broadcast in English, Islam Channel aims for its programming to appeal to both Muslims and non-Muslims. Ultimately conveying Islam in its true form to curious non-Muslims and to further educate Muslims.

Islam Channel has established itself as the leading, free-to-air, English language, Islamic focused satellite channel available globally. Islam Channel represents the eloquent and passionate accounts of Muslims and is recognized as a crucially prominent voice for the Muslim communities worldwide.

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Christina Cody
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