Yamaha Impresses at 2012 Year-End Music Product Industry Awards

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World’s Largest Music Product Manufacturer Prevails at MMR Dealers’ Choice Awards; Recognized for Supplier Excellence By Music Inc.

The Yamaha THR10

“Honors such as these strengthen our resolve to continue providing the industry’s finest products and services," said Rick Young, Senior Vice President, Yamaha Corporation of America.

Earning a continued vote of confidence from the music products industry, Yamaha has once again prevailed in the industry’s leading award round up.

For 20 years, Musical Merchandise Review (MMR) magazine’s Dealers’ Choice Awards have honored the finest products and companies in the music products industry. For an unprecedented twelfth year in a row, a Yamaha product won the prestigious Product of the Year category. The AvantGrand hybrid piano took the top honor for the second consecutive year, while the Disklavier had swept the category for the previous ten years. The magazine also named the AvantGrand as the Pro Digital Piano line of the year.

For the third straight year, the magazine recognized Yamaha’s Band & Orchestral Division as Product Line of the Year, which it also won in 1998, 1999, 2002 and 2003.

The company’s web site, usa.yamaha.com, also earned distinction as Website of the Year.

In addition, Yamaha received two Music Inc. magazine Supplier Excellence Awards. Every year since the awards were first bestowed in 2003, music retailers, along with Music Inc.’s editorial staff, have recognized Yamaha’s service and product quality.

In addition to earning the 2012 Supplier Excellence Award for Service to Dealers, the company also received two 2012 Product Excellence Awards. Building on Yamaha’s tradition of innovation, the AvantGrand hybrid piano and the THR 10 amplifier were both recognized for product excellence. Both models define new categories, by introducing consumers to new ways of experiencing music making and sound reproduction.

“As Yamaha marks its 125th anniversary, these awards give us yet another wonderful reason to celebrate,” said Rick Young, Senior Vice President, Yamaha Corporation of America. “Honors such as these strengthen our resolve to continue providing the industry’s finest products and services.”

For more information, write Yamaha Corporation of America, P.O. Box 6600, Buena Park, CA 90622, telephone (714) 522-9011, email infostation(at)yamaha(dot)com or visit http://4wrd.it/YAMAHAUSA.

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About Yamaha
Yamaha Corporation of America (YCA) is one of the largest subsidiaries of Yamaha Corporation, Japan and offers a full line of award-winning musical instruments, sound reinforcement and home entertainment products to the U.S. market. Products include: Yamaha acoustic, digital and hybrid pianos, portable keyboards, guitars, acoustic and electronic drums, band and orchestral instruments, marching percussion products, synthesizers, professional digital and analog audio equipment, Steinberg recording products and Nexo commercial audio products, as well as AV receivers, amplifiers, Blu-ray/CD players, iPod docking systems, home-theater-in-a-box systems and its exclusive line of Digital Sound Projectors. YCA markets innovative, finely crafted technology and entertainment products and musical instruments targeted to the hobbyist, education, worship, professional music, installation and consumer markets.

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Lisa Cesarano
Giles Communications
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