When a company gives away something for free, it's very difficult to change the tune and to charge for it down the road...tablet publications need to be available at a price at the very beginning so that it does not end up being given away for free...
Austin, TX (PRWEB) December 20, 2012
It's absolutely critical for publishers to have the conversation about tablets so they can avoid making the same mistakes that were made originally with the web and learn how to utilize all forms of media and every tool effectively.
Learn from what was lost...
There is a psychological shift because people see magazines on tablet and physical magazines as the same entity. When a company gives something away for free, it's very difficult to change the tune and to charge for it down the road. Unlike the web, tablet publications need to be available at a price at the very beginning so that it does not end up being given away for free--the switch can't be made later. Publishers should learn from what was lost when magazine content was put online in the first place.
Charge for ads...
Publishers need to charge for advertisements in magazines and digital editions separately, and they should begin to train advertisers that charging for ads in the magazine and digital edition is going to be the same.
These are some important things to know when considering the relevancy of tablets:
-11% of adults already own a tablet
-Almost half of tablet users get news on their tablets every day.
-Tablet owners spend an average of 90 minutes on them per day.
-Tablet news users say they prefer tablets over traditional computers, print publications or television as a way to get quick news headlines and to read long form pieces.
-The majority, or 40%, of tablet news users say they get their news mainly through a tablet web browser (compared to a news app).
-23% of tablet news users get digital access of some kind through a print newspaper or magazine subscription.
-59% of tablet news users say the tablet replaces what they used to get from a print newspaper or magazine.
-Nearly 9 in 10 (88%) of those who read long articles in the last seven days ended up reading articles they were not initially seeking out.
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