Newest NetHosting Case Study Sheds Light on Luxury E-Retailer Ideeli

Share Article

Hosting provider NetHosting investigates high-end online retailer ideeli in their latest case study.

NetHosting, a leading provider of Cloud, Dedicated Server, and Virtual Hosting services since 1994, has recently published a new case study on the revolutionary online retailer, ideeli.

NetHosting reports that, developed in 2007, was originally intended to be a marketing platform for high-end brands to showcase their wares. However, ideeli’s founder Paul Hurley quickly revamped their business model to provide luxury clothing and accessories at discounts up to 80%. In 2011, Inc. 500 named ideeli the fastest growing company in America, and today they stand at over six million members.

“’s business model is the wave of the future,” comments NetHosting CEO Lane Livingston. “Their combination of discount high-end products offered in a mobile-friendly online platform creates the perfect business for today’s savvy consumer.”

In this case study, NetHosting puts a microscope on ideeli’s business model and examines why it functions so well in today’s marketplace. Every day at 11 am Eastern Standard Time, ideeli releases a new “flash sale.” Most of their sales are scheduled to last about 40 hours, and many close after minutes when their inventory becomes exhausted. In fact, ideeli receives 40 times as much traffic during peak sale hours as it does during slow times.

NetHosting has previously investigated other online giants, such as e-retailer Newegg, monster dating site eHarmony, and number-one online independent arts and crafts store Etsy.

About NetHosting

NetHosting has delivered custom hosting solutions for nearly fifteen years. Serving enterprises of every size, its products include a broad range of cloud hosting and storage options as well as dedicated, managed, and virtual hosting services. Housed within a state-of-the-art PCI certified data center, each service is packaged with a 100% uptime guarantee and the personal support of a Dedicated Expert™.

Curious to know what sets NetHosting’s Dedicated Experts apart from other support teams? Find out at or follow us @nethosting on Twitter.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Rebekah Perkins
Email >

Rebekah Perkins
Follow us on
Visit website