Cookson Performance Materials Expands Global Use of GBS CRM

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GBS announced that Cookson Performance Materials will acquire additional licenses of GBS CRM software in Europe.

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...we anticipate improvement in our sales team’s productivity and pipeline visibility, but we also gain the ability to track and drive lead conversion.

GBS Enterprises Incorporated (GBSX), a global software and services company specializing in enabling organizations with Lotus Notes and Domino environments to reduce costs and increase returns announced that Cookson Performance Materials will acquire additional licenses of GBS CRM software in Europe. The European group will now join their North American, South American, and Asian counterparts on the GBS CRM platform.

Cookson Performance Materials is a leading materials science company that provides high performance materials, chemistry and technology solutions to the electronics and surface finishing industries worldwide. The company is a long time user of IBM Lotus Notes technology. They have developed many applications on the platform and now need to focus on modernizing the mission critical ones in order to ensure that they continue meet the evolving business needs of their employees.

Cookson Europe chose to migrate to the GBS CRM for the following reasons:

  •     Seamless integration with their Lotus Notes email platform
  •     Comprehensive user defined workflow within the Sales and Territory management modules
  •     Tight security and distribution models
  •     Future mobility for users via smartphones and tablets
  •     Simpler and more cost effective application maintenance
  •     Ability to deploy applications both on-premises or on any cloud platform

“We decided to replace our organically developed system with GBS CRM in order to make it easier for our associates to use because it fully leverages our IBM Lotus Notes/Domino platform that they are very familiar with”, says Bruce Moloznik, VP Global Marketing & Corporate Development, Cookson. “Not only do we anticipate improvement in our sales team’s productivity and pipeline visibility, but we also gain the ability to track and drive lead conversion and are further developing the ability to automate our monthly sales reporting.”

The deal includes licenses, maintenance, and consulting services.

“Sales applications need to be intuitive to use, and are among the most dynamic in the industry due to the dynamic nature of an organization’s business needs. Moving to the GBS CRM platform, will allow Cookson’s European business to further enhance the capabilities available to their CRM users, including mobility, quickly and cost effectively, by leveraging the Lotus application infrastructure they already have in place”, says Gary MacDonald, CEO, GBS.

About GBS
GBS Enterprises Inc. (GBSX) is the world’s leading provider of expertise and solutions for the IBM Lotus Notes/Domino platform. GBS enables organizations with investments in Notes and Domino infrastructure to effectively respond to the rapidly evolving needs of their business users, while lowering costs and increasing returns on these investments. GBS helps customers understand and evaluate their current infrastructure and application environments, formulate strategic technology and operational goals, and implement solutions that meet current and future business needs.

GBS helps customers achieve strategic goals by delivering Infrastructure Management & Cloud Services for their Domino infrastructure and Modernization, Migration & Mobility Consulting and Services for their Notes / Domino application environments.

GBS has over 5,000 customers with over 4 million users of its products and services. GBS resources are available at over 15 locations across North America, Europe and Asia. For more information, please visit http://www.gbs.com.

Caution Concerning Forward-Looking Statements
This release contains statements that may constitute "forward-looking statements" under the Private Securities Litigation Reform Act of 1995. These statements regard the intent, belief, and expectations of the Company. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance, they involve risks and uncertainties, and their results may differ materially.

Media Contact:
Michael Baum, Corporate Communications
michael.baum(at)us.gbs(dot)com

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Michael Baum
GBS
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