Boise, ID (PRWEB) December 18, 2012
“Shop for Your Cause,” it’s a term Russ Stoddard and Antonia Chappell hope to make mainstream. As founders of Social Good Network, a website that turns online purchases into support for shoppers’ favorite causes, the duo hopes to turn something millions of people are already doing into donations for nonprofits.
Social Good Network’s cause-shopping website lets people shop online at hundreds of major retailers and then turns those purchases into donations shoppers can direct to any of the 1.6 million nonprofits featured on its site (including YMCA, Make-A-Wish Foundation, and Red Cross), without any added cost.
Unlike other cause-shopping sites, the company actively partners with nonprofits, enabling them to create free fundraising pages. Shopping for a cause at Social Good Network is free and easy. People can explore causes and retailers and then shop from the site, or download the company’s browser plug-in, which alerts consumers when they visit a participating retailer website. When shoppers make a purchase, a percentage is added to their Social Good Network account, enabling them to direct donations to the cause of their choice.
How it works:
- Signing up for Social Good Network enables people to turn purchases from hundreds of major retailers into donations for the cause of their choice at no extra cost. They may also track and manage their giving, champion their favorite cause, and feel great about making a difference through their online shopping.
- Social Good Network receives a marketing fee from retailers for purchases that are directed to their site. This is a cost-effective marketing tool for retailers, and there is absolutely no price increase on consumer purchases. Social Good Network enables members to direct a portion of this fee to the cause of their choice.
- All nonprofits listed on the site are U.S.-based 501(c)3 organizations, recognized by the Internal Revenue Service. Direct donations are tax deductible to the extent allowed by the law. Donations made from shopping funds are not tax deductible, but still make a difference for nonprofits.
As more and more people shop and give online, Social Good Network aims to be the place where people can do both easily and conveniently. They give shoppers the opportunity to get what they want and make a difference.
For additional information, please visit http://www.socialgoodnetwork.com.