Extensis Reveals Top 10 Web Fonts Used in WebINK in 2012 and Predictions for 2013

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Announces Adobe’s Myriad Pro most used web font in 2012; predicts web fonts as mainstream in 2013 and notes there are no ‘web safe fonts’ any more.

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Adobe Myriad Pro

“real web fonts” are the only safe choice to work across all platforms.

Extensis revealed today the list of top 10 web fonts used in 2012. According to data collected from the industry leading web font service WebINK, designers and developers turned to Adobe Myriad Pro most often for their projects.

The top 10 web fonts in use for 2012 are:
1.    Myriad Pro from Adobe
2.    Proxima Nova from Mark Simonson Studio
3.    Futura PT from Paratype
4.    Theinhardt from Optimo
5.    Effra from Dalton Maag
6.    Aktiv Grotesk from Dalton Maag
7.    Adelle from TypeTogether
8.    Omnes from Darden Studio
9.    Trajan Pro 3 from Adobe
10.    Adobe Garamond Pro from Adobe

Top Web Font Trends in 2012

According to additional trend data collected from both WebINK and Extensis web font experts, key trends for the past year included:

  •     Plug-ins and bookmarklets and WYSIWYG tools—2012 was the year of preview tools and plug-ins, unleashing more creative freedom than ever as developers and designers easily gave fonts a test run. New tools such as FontDropper became big buzz on Twitter, allowing designers and developers to drag and drop fonts onto their web pages to see how they look.

New plug-ins offered new efficiencies in workflow, allowing web fonts to be accessed directly from the most popular design applications such as Photoshop, WordPress and more.

  •     New methods of font development funding—This year type designers and foundries took to new online resources to get font development projects off the ground. Sites like Kickstarter made it easier for typography fans to directly fund the development of both new typefaces and historical revivals.
  •     More free fonts. With the increased interest in web fonts, there has been an explosion of free fonts as web fonts. Although the majority of the new generation still fail to clear a reasonable quality bar, there is a noticeable minority of quality free fonts—most commissioned by corporations, plus a few out of those encouraged by Google’s cash “bounty” on open source web fonts. Extensis expects there will continue to be many new “libre” web fonts, but separating the wheat from the chaff will remain challenging for non-typographers.

2013 Forecast: Web Fonts Become Mainstream

Extensis predicts 2013 will be the year web fonts go from cutting-edge to established, and by the end of 2013, real web fonts will be a totally mainstream technology.

According to Extensis’ resident font guru Thomas Phinney, “2013 is when web designers and developers realise there are no ‘web safe fonts’ any more—no specific pre-installed system fonts they can rely on across all platforms. When Windows and Mac were the only platforms for viewing the web, designers used to be able to rely on Times, Arial, Verdana, Georgia and even the much-hated Comic Sans, as fonts already on the viewer’s computer. But Android smartphones and tablets don’t have these as system fonts. The era of web-safe fonts is over: “real web fonts” are the only safe choice to work across all platforms. This will continue to drive adoption from the current 15 percent of websites up to 30–40 percent.”

Thomas added, “The universality of basic web font support enables two new trends that will emerge in 2013 as designers and developers rely on web fonts for ‘mission critical’ usage. Both are replacements for static graphics, offering increased convenience and scalability.”

  •     Symbol/dingbat/interface fonts. Web fonts can be used to create interface elements and symbols that show up correctly in all browsers and are smoothly scalable to arbitrary resolutions.
  •     Logo fonts. Web fonts can be used to create logos as designers see they can get scalable, smooth logos that can render well at arbitrary resolutions. This may become more of a trend later in the year, as the level of comfort with web font solutions increases.

About Extensis’ Web Font Solution: WebINK
WebINK is the standards-compliant solution for bringing live fonts into any web site without font licensing or file format hassles. Simply by integrating a small piece of code into a site’s CSS code, WebINK delivers custom fonts to any browser instantly. Stocked exclusively with professional-quality typefaces, WebINK unleashes creative freedom to Web designers and Web developers–enabling them to push the limits of web design while maintaining brand standards and search engine optimization (SEO) best practices. http://www.webink.com

About Extensis
Extensis® is a leading developer of software and services for creative professionals and workgroups. Their solutions streamline workflows, securely manage digital assets and fonts, and control corporate typographic branding. Used by hundreds of Fortune 5000 companies, Extensis’ award-winning server, desktop, and web service products include: Portfolio Server® for digital asset management, Universal Type Server® for server-based font management, Suitcase Fusion™ for single-user font management, and the WebINK® web font rental service. Founded in 1993, Extensis is based in Portland, Oregon, and the United Kingdom. For additional information, visit http://www.extensis.com

© Celartem, Inc. d.b.a. Extensis All rights reserved. EXTENSIS, WebINK, and Suitcase Fusion are trademarks or registered trademarks of Extensis in the United States of America, Canada, the European Union and/or other countries. This list of trademarks is not exhaustive. Harry Potter is a registered trademark of Warner Brothers; Yahoo is a registered trademark of Yahoo, Inc. Other trademarks, registered trademarks, product names, company names, brands and service names mentioned herein are property of Extensis or other respective owners.

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Alex Barltrop
Extensis Ltd
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