Simply put, ‘seeing is believing’
(PRWEB) December 18, 2012
Waseem Saddique says: “Did you know? YouTube is actually the second most popular search engine behind Google. That’s right search engine. Why? Primarily because, the majority of people enjoying watching videos, whether it be for leisure or educational purposes.”
It is a common misconception that online marketing videos only serve business to client (B2C) interests. However, this is not the case as businesses are made up of people who are also consumers and like all consumers they have a variety of preferences when it comes to receiving information.
Although other businesses within your industry sector may not be posting them, it does not mean that your business should avoid doing them either. As a matter of fact, launching an online marketing video will increase the chances of your company getting noticed.
It’s a known fact that the majority of business professionals have a busy schedule; therefore the time to capture their attention is extremely restricted. An online video offers a far more attractive proposition with which to engage as opposed to sifting through an endless ream of documents just to source the segment of information that they require.
Here are several online video marketing ideas:
People interact with people. Online video biographies of employees that prospective clients or customers may end up working with whilst in connection with your business will establish a rapport and an element of trust. Furthermore, it helps to put a face to the name.
By using basic camera equipment, your company can film all webinars that are produced. There’s a high possibility that a number of people were unable to attend that would have wanted to. Therefore, they would appreciate the fact that they won’t miss out on what you have to offer.
Film a product demonstration or training session
A number of people prefer a visual aid in order to learn as opposed to having to trawl through a manual or a guidebook. Putting the effort into producing an online marketing video that identifies how your product works and showing your audience what it’s capable of offers a much more persuasive approach when it comes to the decision making process. Waseem Saddique says: “Simply put, ‘seeing is believing’.”
Film customer/client reviews
Satisfied customers on film will encourage potential customers/clients to consider your products or your services. Be sure to ask those happy customers if they would consider going on camera to testify to the positive experience of using your company.
Waseem Saddique concludes: "These are just a few ideas that companies can utilise to get started on their online video marketing campaign. Keep them short and simple, as most audience members’ time is precious."
Waseem Saddique Marketing Services was founded in 2007, and consistently provides small to medium enterprises, as well as larger corporate firms, with a range of digital marketing and online solutions.