Conversionplanet Switzerland launches first-ever campaign and results surpass expectations

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Conversionplanet Zurich's first campaign successfully delivers more than 10,000 readers to its custom-produced microsite

The campaign ran for one week, and during this time, 12,096 readers (9,892 unique) visited the microsite, and 2.5% of those readers took part in a survey.

What does the perfect working environment look like? How can we prevent neck and back pain at the office? How does light influence one’s working climate?

These were the questions Conversionplanet Switzerland wanted to find answers to in their first-ever campaign, created for the Swedish furniture manufacturer Kinnarps. For the campaign, Conversionplanet created a special ergonomics-themed microsite consisting of 10 original articles produced by Conversionplanet’s in-house web editor team, video, widgets, social media, advertisements, exit links and more.

To drive traffic to the site, Conversionplanet published a News Feed with attention-grabbing headlines and images on four national news sites. The client’s goal was to raise awareness about their furniture, and to get more traffic to their website. Kinnarps also wanted to learn more about their target audience, thus Conversionplanet integrated three surveys on the microsite, allowing readers to share their experiences.

The campaign ran for one week, and during this time, 12,096 readers (9,892 unique) visited the microsite, and 2.5% of those readers took part in a survey--298 people. The average time spent on page was about 2 minutes and 14 seconds. “The hard work was worth it,” says Conversionplanet Web Editor Joelle Weill. “Our first campaign was far more successful than we expected.”    

At the end of the campaign, Conversionplanet also made clear conclusions about which topics were most popular with the readers. The most successful article was about neck pain and was read by 32% of all readers.

Not surprisingly, Kinnarps was extremely satisfied with the results and will plan more campaigns for 2013.

Click here to find out more about Conversionplanet.

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Jacqueline McDermott Lisk
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