Recent findings show that over half (58%) of financial advisors surveyed utilize social networking in their advisory business and about one-quarter of these adopters do so primarily to either acquire new clients or to enhance client relationships.
Rhinebeck, NY (PRWEB) December 18, 2012
Phoenix Marketing International, one of the top research companies in the U.S., announced today the addition of a social networking module to its syndicated study programs. These comprehensive studies are conducted at least monthly across the financial services industry in Canada, Europe, the UK and the US. Recent findings show that over half (58%) of financial advisors surveyed utilize social networking in their advisory business and about one-quarter of these adopters do so primarily to either acquire new clients or to enhance client relationships. Other primary goals for their use of social networking include “promoting myself or my firm (15%),” for “professional networking (13%),” and for “interacting with asset managers on their fund offerings and performance (9%).”
Conducted among financial advisors in the US this month, the new Phoenix social media module answers:
- To what extent have financial advisors (FAs) adopted social networking for their advisory
business and does adoption vary by FAs’ role, $AUM, annual production, tenure, age, or
- Which devices and social networking platforms are used by FAs in their advisory business?
- What are the obstacles and concerns for integrating social networking as a business practice
and to what extent are FAs governed by a social networking policy or guidelines?
- What are the most important purposes for which FAs use social networking?
- Are there unmet business needs for which FAs look to social networking and which social
networking platforms are most likely to have increased usage in the near term?
- What are the most important business goals FAs anticipate for social networking and what is
the value (ROI) they have realized from social networking for achieving each goal? Plus, reasons
why social networking did (did not) contribute to achieving each goal?
- Perceived success specific asset management firms have with utilizing social networking for the
benefit of their relationship with FAs and the purposes for which social networking would
enhance interaction with leading asset managers?
- Content FAs would like to receive from asset managers via social networking?
Since 2005, Phoenix has provided its clients with competitive insights on the attitudes and behaviors of affluent individual investors and financial advisors, plus summary performance metrics on how these key players in the financial services industry assess specific brokerage firms and their ROI from multi-media brand advertising. A summary report on how 200 FAs utilize social networking is available for purchase. This same report is included free of charge to subscribers of the semi-annual FA study.