Superbreak Report 25% Rise in Online Gift Voucher Sales

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Short Breaks Provider, Superbreak, report 25% rise in online gift voucher sales in pre-Christmas run up.

Superbreak, the UK’s leading weekend breaks provider, has reported a 25% YOY increase over the last 2 weeks in sales for online hotel gift vouchers, as the busy Christmas season fast approaches. The Superbreak gift vouchers area available to purchase in denominations of £10, £15, £25, £50 and £100 offering customers the chance to create and give a unique Christmas gift this year.

The gift vouchers are redeemable online or via the tour operators’ York based call centre and can be used as whole or part payment across the entire Superbreak product range. This includes a wide selection of 2*-5* hotel breaks across the UK & Europe, West End and regional theatre breaks to spa weekends, UK rail breaks and top events at the O2 Arena. In addition vouchers can be redeemed against the operators’ newer product additions, including Eurostar Breaks to 14 European destinations and flight inclusive breaks to Europe and beyond.

In 2011, popular products redeemed via gift vouchers online included theatre breaks and dinner deals. In addition to this the most popular locations booked by customers with gift vouchers were London, Birmingham and Manchester.

Online Marketing Manager, Khalid Amin, commented: “Demand for our gift vouchers has been steadily increasing online since late November and as we expected this has increased dramatically in the run up to Christmas. Our gift vouchers are popular with customers all year round but they make the perfect gift at Christmas time”.

About Superbreak:
Superbreak is the internet division of Superbreak Mini Holidays Limited, the market leader for short breaks and hotels throughout the UK and beyond, including hotels in Edinburgh and London to Paris and even Dubai. Superbreak is part of Holiday Break plc. Based in York, England, Superbreak specialises in booking city breaks in 2-5 star hotel accommodation throughout Britain for the leisure traveller. Superbreak also work with various travel providers offering a range of rail breaks, P&O mini cruise breaks, flights & more.

With 5000 plus hotel partners in worldwide locations from Manchester to Brighton, from London to Paris and with great availability and rates for theatre breaks, events at the O2 Arena, various popular attractions and national and international rail partners, Superbreak can offer an outstanding depth and breadth of UK and Overseas short break products.

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