People who loved the ease and fun of finding recipes on the go wanted to have access to those same recipes when they got home and started cooking.
NEW YORK, NY (PRWEB) December 20, 2012
Edamam, a company committed to helping people eat better, unveiled the iPad version of its best-in-class recipe finder today. It also introduced a new fully-responsive design for its website, making it easy for fans to use the recipe finder on any screen, from the smallest smartphone to the largest desktop.
“We listened to our users,” said Victor Penev, Edamam’s Founder and CEO. “People who loved the ease and fun of finding recipes on the go wanted to have access to those same recipes when they got home and started cooking. The iPad app addresses this concern, allowing users bring Edamam into the kitchen with a device that’s suited to the task. We also launched a version of the app for 7” Android tablets and are planning a version optimized for 10” tablets in the very near future,.”
Edamam aims to make its technology universally available and help people make smarter choices about food, regardless of the device or interface they use. The company’s powerful semantic technology structures food data and makes it available to consumers in intuitive, visually compelling interfaces. Notably, users can select and compare recipes based on nutrition and specific diet or health concerns. Recipes from over 500 sites can be filtered for popular diets such as vegan, gluten-free and low-sodium.
“Our goal with the website re-launch was simple,” added Victor Penev. “We aimed to deliver an optimized experience to users for finding the best recipe to cook, no matter what screen is in front of them. The site’s responsive design feels like a traditional site on a desktop and like an app on a phone.”
Edamam’s app can be found on iTunes at edam.am/iPad or edam.am/iPhone. For Android users, the app is available at edam.am/Android. For desktop and other mobile phone users, Edamam’s recipe finder is available at http://www.edamam.com.
Launched in early 2012, Edamam is leading the way in applying semantic technology to food content and building applications to help consumers make smarter food choices. Edamam’s first product is a best-in-class recipe finder, optimized for mobile usage. It cuts search time by a factor of 10, compared to the typical search engine experience. Edamam’s goal is to organize and democratize food knowledge to help people eat better in all senses of the term. To learn more about Edamam, visit Edamam.com