New Smartphone Retail Order Entry App from Ai2 for the Supply Chain Will Save Wholesale Distributors Thousands, Protect Critical Sales Data

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OrderShark™ App from Ai2 Replaces Telxons and Old-Fashioned Communication with a ‘Bring Your Own Device’ (BYOD) Approach to Order Entry on Android, iPhone, iPod Touch. Pine State Trading Company will Automate One Thousand Stores with New Sales App.

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OrderShark smart order entry app

This is the best technology innovation to hit the C-store industry in 20 years.

Mobility solution provider Ai2 today announced the debut of a smartphone sales order entry app that will solve distributors’ Telxon problems permanently without the purchase of new hardware. OrderShark™, Ai2’s latest offering, uses a “bring your own device” approach to solve the acoustic communication problems that render older devices ineffective and wasteful. OrderShark is available for iPhone, Android and iPod Touch. It is the latest intersection between the mobile industry and the consumer packaged goods industry.

OrderShark gives distributors complete order entry functionality, including UPC scanning and order transmission capability. The company says OrderShark will save tens of thousands of dollars for any distributor using Telxons or acoustic communication devices for order entry. OrderShark is designed for users to need as little training as possible.

Ai2 developed OrderShark for Pine State Trading Company, one of North America’s largest distributors of convenience items, food, groceries, vending machine supplies, and beer. Pine State is a longtime user of Ai2’s solutions for sales force automation and remote order entry. The BYOD aspect of OrderShark that allows retailers to use their personal smartphones is one that will save Pine State an estimated $500,000.

“This is the best technology innovation to hit the C-store industry in 20 years,” said Keith Canning, managing partner of Pine State. “The Telxon communication issue is a significant problem for retailers in convenience store and grocery distribution. When orders aren’t sent and received in an efficient way, it slows down our entire operation. OrderShark will help us on our mission to give them the best possible service. Best of all, we don’t need to purchase and support a ton of hardware that’s already obsolete.”

Using the smartphone’s camera, OrderShark scans any barcode type from any angle using fast proprietary scanning technology that Ai2 developed. The app reads all existing UPC types as fast as a Telxon as well as QR codes. It handles all existing Telxon symbologies. Users in a retail environment can view, edit, retain and copy previous orders. The OrderShark system provides the status of all orders including confirmation that an order was received by the host. Orders are logged in the device for safekeeping and easy access. Orders are sent over WiFi or cellular networks. OrderShark supports international language sets for multilingual use.

OrderShark interfaces to a distributor’s existing Telxon interface, which shortens deployment time. A distributor or retailer need not purchase any new computer hardware or fret about complicated deployment logistics. Users simply download OrderShark from the Apple or Android app store to their existing smartphones or iPods, enter a specifically assigned confirmation number and begin building their orders immediately.

Pine State Trading is a family-owned company with more than 800 employees and annual sales approaching $1 billion. According to their website, they offer “a diversified sales, marketing, and logistics network” to serve their 5,000-plus customers. Pine State serves most of the Northeastern United States and are “committed to investing in the people and the technology necessary to consistently deliver quality consumer products and services.” For more information, visit

Ai2 was founded in 1986 and is headquartered in downtown Chicago. More than 75,000 users depend on Ai2's applications each day to capture upwards of $75 billion in annual sales. More than 10,000 retail stores and more than 1,000 movie theaters use Ai2 solutions for their order entry needs. Ai2 improves the sales process for some of the world’s largest distributors in foodservice, convenience store, grocery, beverage, hardware, medical supply, beauty products, jewelry and more. For more information about Ai2, visit Ai2's website.

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