Trademob’s click fraud protection offering was developed in response to a growing body of data that showed the need for a solution that addresses the dollars mobile marketers spend without result.
New York City (PRWEB) December 18, 2012
Trademob, the leading data-driven mobile app marketing platform, announced today the launch of its click fraud protection offering. The proprietary click fraud protection algorithm will become part of Trademob’s app marketing platform and smartBoost solution, eliminating fraudulent clicks from mobile app marketing campaigns.
A recent study conducted by Trademob found that, on average, 40 percent of mobile ad clicks showed a conversion rate of less than 0.1 percent, which can be attributed to click fraud and accidental clicks.
“Trademob’s click fraud protection offering was developed in response to a growing body of data that showed the need for a solution that addresses the dollars mobile marketers spend without result,” said Ravi Kamran, CEO of Trademob. “We’ve seen fraud rates as high as 67 percent in a single campaign. Trademob’s fraud protection offering is the first product of its kind that ensures every dollar marketers spend is being put to work the way it should.”
The new fraud protection solution is a heavily data-driven algorithm that identifies the sources of fraudulent clicks and eliminates further investment in those publishers. The platform integrates its click fraud protection with its optimization engine to identify the most effective targeting settings for mobile app marketing campaigns. With over half a million mobile clicks tracked and analyzed daily, the optimization engine is based on a vast data pool that enables continuous improvement of its granular optimization algorithm. The platform can help mobile advertisers increase return on investment by up to 70 percent by maximizing efficient mobile ad spend.
All clients currently using Trademob’s universal software development kit (SDK) will automatically benefit from the fraud protection service.
“Our mission at Trademob is to make mobile advertising a highly efficient performance marketing and user acquisition channel,” said Kamran. “Fighting click fraud is a major step toward achieving this goal and further growing the trust of mobile marketers in this rapidly evolving space.”
Berlin-based Trademob is a data-driven mobile app marketing platform led by technology entrepreneurs and math experts. Founded in August 2010, Trademob offers its clients an easy and efficient opportunity to promote their mobile apps globally while optimizing mobile marketing goals and budgets. Trademob’s optimization engine and data-driven approach maximize active app users, in-app engagement and mobile revenue. The company’s independent platform aggregates all relevant ad networks and reaches more than 500 million mobile users worldwide. For more information, visit http://www.trademob.com.