Mobile Shopping Increases This Holiday Season, According To TechBargains.com's Annual Survey

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Findings reveal shifting shopping trends from 2011 to 2012 and compare behaviors on tablets and smartphones.

Mobile Holiday Shopping Infographic

Mobile Holiday Shopping Infographic

It appears that consumers are increasingly buying products from Android devices, closing the gap with purchasing frequency from iOS devices

TechBargains.com, a deal aggregation website for electronic products, released its annual Holiday Mobile Shopping Survey results revealing more people are shopping on mobile devices this year. The survey, which canvassed the views of 1,180 visitors to TechBargains.com, found 73% of shoppers make holiday purchases on their smartphones this year compared to 58% last year. 79% of tablet owners make purchases via tablets, up 5% from last year. The percent of shoppers who use their computer to make purchases remains the same at 94% in 2011 and 2012.

Apple iPhone and iPad owners remain the most active mobile shoppers, however this year Android owners appear to be closing the gap. 76% of iPhone users make purchases via their phone compared to 71% of Android smartphone owners. Last year’s survey revealed 71% of iPhone users made purchases via their phone compared to 64% of Android users. 83% of iPad owners say they make purchases via their tablet with Android owners close behind. 82% of Google Nexus 7 owners and 81% Kindle Fire owners make purchases using their tablets. Compare that to last year’s survey which found 86% of iPad owners made purchases via tablet, while 74% of Kindle Fire owners made purchases via tablet.

“It appears that consumers are increasingly buying products from Android devices, closing the gap with purchasing frequency from iOS devices. We believe this shift can be attributed to the better user experience, created by better apps and larger screen size of the new crop of Android devices introduced in 2012 such as Amazon’s Kindle Fire HD , Google’s Nexus 7, and the Samsung Galaxy III,” said Yung Trang, TechBargains.com’s president and editor-in-chief.

According to TechBargains.com’s survey, tablets are used by more shoppers to research products and stores before purchasing. 73% of tablet owners used their device for researching products compared to 66% of smartphone owners. 71% of tablet owners use their tablet to browse stores compared to 57% of smartphone owners and 68% of tablet owners compare prices on their tablets verses 66% of smartphone owners.

According to TechBargains.com’s survey, the practice of “showrooming,” where shoppers compare prices in store using their smartphones, is a popular phenomenon with 90% of respondents. Interestingly enough men “showroom” as a bargain shopping practice more than women. One in four male respondents said they always showroom compared to less than one in five (17%) female respondents who said they always use this practice. Over half (52%) of male respondents said they sometimes use comparison shopping on their smartphone, 15% rarely and 8% never. Survey results reveal 50% of women sometimes, 17% rarely and 16% never practice “showrooming.”

A TechBargains.com infographic illustrating consumer holiday shopping habits can be found here. The survey was conducted on TechBargains.com in December 2012 and had 1,180 respondents.

About TechBargains
TechBargains is a deal aggregation website that combines expert curation and a real-time price-value discovery algorithm. TechBargains uses this technology to highlight the best deals and coupon codes on the internet each day. TechBargains is a division of Exponential Interactive (http://www.exponential.com), a global provider of advertising intelligence and digital media solutions to brand advertisers headquartered in Emeryville, California that offers solutions in 26 countries worldwide. For more information visit http://www.techbargains.com.

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Julie Vlahon
TechBargains.com
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