For a fraction of the price of traditional methods, Womadz enables brands to source original creative content, while simultaneously generating instant buzz around that content and engaging consumers.
Charlotte, NC (PRWEB) December 18, 2012
Sam Reitman and Diek Minkhorst, business partners since their undergraduate years at Georgetown University, announce the launch of their company, Womadz, which stands for "word of mouth advertising."
Womadz runs online video competitions for brands through a social media platform that incentivizes the public to create ads, spread content and vote on the best submissions.
The company kicked off last week with a self-hosted competition at http://www.womadz.com in which it will award up to $18,000 to participants.
Reitman and Minkhorst introduced the site to improve advertising for both consumers and brands. "We set out to develop a solution that would make ads extremely entertaining for consumers—the type of content that people would want to watch over and over and that just happened to be advertising," stated Reitman, CEO and Co-Founder.
"To help brands deliver more ads that resonate with the public we endeavored to connect brands with their consumers and empower brands to tap the talents and tastes of the vast online crowd," explained Reitman. "We want to give every consumer a chance to be a part of a brand’s ecosystem," added Minkhorst, President and Co-Founder.
The solution that the Womadz team developed enables brands to sponsor competitions on behalf of their company or product. In each competition Womadz invites the public to participate in any or all of three activities: producing video ads in response to brands’ requests, voting on the competition’s best submissions and spreading the submitted content through social media.
Womadz is specifically designed to make each of these activities both enjoyable and potentially lucrative (each activity is supported by significant monetary incentives, including cash or points redeemable for cash) for its users.
The Womadz platform is the first to focus on engaging a broader base of consumers in the ad development process. "We had seen other crowdsourcing platforms that focus entirely on the filmmaking community, but struggled to engage a brand’s non-filmmaking base," explained Minkhorst.
Womadz represents a tremendous opportunity to brands that exist in a world demanding that they constantly and efficiently push out new, catchy content to keep pace. For a fraction of the price of traditional methods, Womadz enables brands to source original creative content, while simultaneously generating instant buzz around that content and engaging consumers.
"It’s a ton of fun and intensely addictive even to those not uploading content," exclaimed Minkhorst. "Visitors to our site are paid to do what they love: watch, share and vote on entertaining videos."
For more information visit http://www.womadz.com.
About Womadz - Womadz hosts online video contests on behalf of brands in order to source original, creative content to be used in marketing and advertising. The company incentivizes consumers to produce, select and promote original ads in a way that is both entertaining and rewarding.