“With the rise of “showrooming,” it’s no surprise that consumers are interested in receiving push notification deals in real time based on location,” said Norman Fong, CEO and Co-Founder of BuyVia.
San Francisco, CA (PRWEB) December 18, 2012
BuyVia, an app and website that provide the first all-in-one smart shopping experience across devices, today released results from its Holiday Coupon Use survey. The survey reveals that the majority (56%) of shoppers want to be notified of deals via push notifications on their mobile devices when in an area with local deals. The survey also found that 34% of consumers prefer to use dollars-off coupons for their holiday shopping followed by 31% who prefer percentage-off, 29% who prefer free shipping, 6% who prefer buy one get one free and 1% who prefer a gift with purchase.
“With the rise of “showrooming” or price comparing in-store before making a purchase online, it’s no surprise that consumers are interested in receiving push notification deals in real time based on location,” said Norman Fong, CEO and Co-Founder of BuyVia.com. “The BuyVia App includes a geo-local function based on user preferences and sends the consumer notifications about the latest deals based on where they are. It empowers shoppers to save money instantly.”
Holiday Coupon Redemption
The survey revealed that 56% of consumers find the majority of their holiday shopping coupons direct from the retailer/vendor site, 55% find coupons from rewards programs, 54% use coupon sites, 51% use the newspaper and 17% use a subscription. The survey also found that 42% of shoppers use promo codes online to redeem their holiday deals followed by 32% who use coupons from ad ad/newspaper, 23% who print coupons from a website, and 3% who use other methods.
In-Store Coupons versus Online Coupons
The survey found that 50% of shoppers plan to use coupons for up to 25% of their in-store shopping and 1/4 plan to use coupons for 25-50% of their in-store shopping. The survey also revealed that 44% of consumers plan to use coupons for up to 25% of their online shopping and 1/5 plan to use coupons for 25-50% of their online shopping.
Based in San Francisco, California, BuyVia is the only online and mobile smart shopping service that combines intelligent shopping capabilities including a set your price feature, UPC/QR scanning, geo-local deals and wish lists. BuyVia is a combination of hand-curated expertise combined with a custom architecture and uses this technology to uncover reputable products at the best price available. Products and deals will be available through charter partners Amazon.com, HP, NewEgg, PriceGrabber, Dell, Milo, TigerDirect, Sony etc., but because of BuyVia’s unbiased approach, any product and deal available anywhere on the Internet will be delivered to app/website users. For more information visit http://www.buyvia.com, like us on Facebook or follow us on Twitter @BuyVia.