The NPD Group Reveals Athletic Footwear Posted Gains This Holiday

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According to The NPD Group, Inc., a global information company, Weekly Retail Tracking Service* athletic footwear sales increased six percent Black Friday week this year vs. last year and grew by nearly 18 percent compared to Black Friday week 2009.

“In the last few years footwear has become a more popular holiday gift and this year the category jumped to the number five spot on consumers’ shopping list,” said Marshal Cohen, chief industry analyst, The NPD Group, Inc.

“In the last few years footwear has become a more popular holiday gift and this year the category jumped to the number five spot on consumers’ shopping list**,” said Marshal Cohen, chief industry analyst, The NPD Group, Inc. “This is great news for the industry and especially the athletic footwear market, which is helping to drive the momentum with the must-have item, lightweight running shoes.”

Women’s cross training and running shoes are the growth winners in the athletic shoe category, posting double-digit growths of 31 percent and 14 percent in dollar sales, respectively, January through November 2012, compared to the same time last year. In men’s, basketball and classics led in dollar growth, each posting a 15 percent increase; classics were particularly driven by Jordan Retro styles.
Additionally, cross training and running shoes topped the list for men with six percent and eight percent increases, respectively.

“There are only a few shopping days left for holiday and a good chance the consumer will not only purchase athletic footwear as a last minute gift, but they might also purchase a pair for themselves,” said Cohen.

*Athletic Specialty/Sporting Goods, National Chain, Shoe Chain, and Department Stores

**Source: The NPD Group Anatomy of Black Friday Survey

About The NPD Group, Inc.
The NPD Group provides global information and advisory services to drive better business decisions. By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers, and drive profitable growth. Sectors covered include automotive, beauty, entertainment, fashion, food / foodservice, home, office supplies, sports, technology, toys, video games, and wireless. For more information, visit npd.com.

CONTACT:
Dora Brunette
The NPD Group, Inc.
516-625-6190
dora(dot)brunette(at)npd(dot)com

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