Vpak Media Introduces Newest Video Empowered Print Marketing Solution: Vpak Magazine Insert

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This new proprietary Vpak™ format is the first video screen ever inserted into a magazine, anywhere in the world

The new Vpak Magazine Insert represents the best of both worlds. Traditional advertising works. Video works. By combining the benefits of both we’ve empowered advertisers with a tool that enables them to think beyond the printed page.

Vpak Media, an innovative marketing technology company that launched in January 2012 offering its line of portable Vpak ‘video in print’ tactics, has launched its’ newest video engagement solution designed for insertion in publications called the Vpak Magazine Insert. The new Vpak solution debuted in the November 2012 issue of the healthcare industry magazine PM360 (http://www.pm360online), promoting Klick Health (http://www.klick.com), a healthcare industry agency that prides itself in shaping the future of digital health.

The new Video Empowered Magazine Insert joins the Vpak Brochure, Vpak Business Card, Vpak Catalog Insert, Vpak Large Format, and the recently launched Vpak Mini in providing marketers with a powerful medium that enables them to put custom or existing promotional, instructional or educational videos right into the hands of their targeted audiences. The Vpak Magazine Insert measures 8 3/8" wide, 10 7/8" high, 1/8" thick, and features a 5" HD screen.

Vpak Media Founder and CEO Rob Likoff, describes his newest offering, "Our new Vpak Magazine Insert format was engineered to be the next generation in journal advertising. It combines the impact of reaching a magazine’s loyal readership via printed brand messages with the engagement of video and audio embedded right into the magazine ad."

This new proprietary Vpak format is unique in that it represents several firsts:

•The first video screen ever inserted into a pharmaceutical industry journal
•The first video screen ever integrated into the cover of a magazine, anywhere in the world
•The largest video screen ever inserted into any magazine, anywhere in the world
•The first magazine video insert that has a timer built into the software that automatically shuts the unit off when not in use – the reader doesn't have to turn a page, or press a button

"The new Vpak Magazine Insert represents the best of both worlds. Traditional advertising works. Video works. By combining the benefits of both we’ve empowered advertisers with a tool that enables them to think beyond the printed page. This format combines the best of print and digital advertising all in one marketing solution. The Vpak Magazine Insert is affordable, effective and viral – readers will pass it around." explains Rich Weber, developer of the Vpak technology.

All Vpak Media solutions were devised to provide marketers with an innovative way to capture the attention of target audiences via portable, hands-on tactics that enable them to interact with video content wherever they are, whenever they want, and keep it as a powerful brand reminder. Vpak video solutions don’t require a Wi-Fi connection, link to a website, or download of an app to engage with video content. Everything is self-contained in each Vpak format.

Vpak Video Empowered Print™ marketing programs have been developed for the automotive, entertainment, fashion, and healthcare industries to name just a few. Vpak video empowered devices, “turn on the printed piece”, i.e. combine customized, enduring printed content with the stickiness and multisensory power of video and audio embedded right into the printed piece.

Vpak video-empowered solutions can be distributed at live events, deployed by direct mail to target audiences, and now, inserted into publications to optimize advertising budgets and impact.

About Vpak Media

Vpak Media’s mission is to create highly-relevant and engaging, cost-effective marketing tools that are designed and manufactured in response to client and consumer insights, needs and behaviors. Vpak Video Empowered Print™ marketing solutions can complement and supplement advertising and marketing plans by amortizing existing promotional and educational video and delivering it in a novel, hands-on medium to targeted audiences. Vpak video in print technology combines the impact of a tactile print experience with immersive video.

For more information, please visit http://www.vpakmedia.com

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Sean P. Hartigan
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