Lane Improves Customer Service and Reduces Operating Costs with Online Solution from Joseph Merritt Company

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As a method of lowering costs and efficiently creating marketing materials, Lane Construction Corporation chooses print on demand services through Joseph Merritt Company’s Web to Print portals.

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Joseph Merritt Company’s Web to Print portal makes ordering polished printed materials very simple for Lane’s Marketing group.

The Lane Construction Corporation is a transportation and heavy civil construction products and services firm headquartered in Cheshire, CT. Keeping marketing collateral current and consistent for its various field offices is a large task. The construction company needed this done quickly and efficiently with a cost effective solution.

Lane partnered with Joseph Merritt Company headquartered in Hartford, CT, for their print on demand services powered by Web to Print portals. Merritt’s portals enable Lane employees to order print marketing materials on an as needed basis with delivery to anywhere in the world. Because the turnaround time on these print projects is so efficient, Lane is now able to avoid maintaining a large stock of printed items. By preventing outdated marketing materials from piling up, Lane is able to minimize waste and keep its marketing fresh.

By securing the services of a single printing company, Lane’s marketing department can rest assured that the sell sheets in their Illinois office and the presentation folders in their North Carolina office will maintain uniform branding and will not vary in terms of consistent paper stock and print quality. This enables sales personnel in one office the ability to use sell sheets obtained from another office in combination with print materials from their local branch without issues; a cohesive presentation will result.

A representative from Lane said, “Joseph Merritt Company’s Web to Print portal makes ordering polished printed materials very simple for Lane’s Marketing group. The user-friendly one-stop shopping allows us to order and ship any materials to our various locations throughout the country and even internationally. The order tracking feature allows for us to easily check the progress of an order.”

The Lane Construction Corporation is one of America’s premier heavy civil contractors. To learn more about their services and products, please visit http://www.laneconstruct.com/.

Joseph Merritt Company and their Merritt Graphics division are leaders in the print industry. To learn more about their Web-to-Print portals and other printing solutions for business, please visit http://www.merrittgraphics.com.

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Jessica Grant
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