Listrak Reports Mounting Achievements in 2012 with More Than 800 Accounts

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Company Reveals 50 Percent Year Over Year Revenue Growth

Our team is dedicated to delivering the highest quality of service and technology to our customers, and this year’s results are a clear indication that we’ve achieved that mission.

Listrak, a leading eCommerce email solutions provider, today announced its crowning business achievements for the 2012 fiscal year. Over the course of the last 12 months, Listrak has achieved 50 percent revenue growth year over year, boosting the client roster to more than 845 new accounts. New customers include Deb Shops, Oneida, Stanley Black & Decker, Chicco, Browns Shoes, LaylaGrace, LoveSac, Scottevest, Hastings, and many more. Additionally, Listrak noted a 50 percent increase in email volume this year due to the increased number of customers and the increased effectiveness of the campaigns with the launch of Listrak’s 5.0 platform.

“This has been a great year for Listrak,” says Ross Kramer, CEO of Listrak. “Our team is dedicated to delivering the highest quality of service and technology to our customers, and this year’s results are a clear indication that we’ve achieved that mission. The Listrak 5.0 platform and LifeCycle Grid technologies are two great examples of our capabilities and best-in-breed technologies, and both turned into a real game changer for us this year. I’m excited for 2013 and to see what more we will accomplish for our eCommerce clients.”

As technology becomes more sophisticated, so do marketers’ campaigns and their tactics. With Listrak 5.0, launched in September, marketers are able to make informed decisions when developing strategic email marketing campaigns. The platform boasts a variety of powerful new features that allow eCommerce companies to streamline the development and tracking of campaigns, tie revenue directly to campaigns, identify the best customers and highest performing campaigns, and ultimately help eCommerce companies increase online revenue and email ROI.

Also launched in September, the customer LifeCycle Grid employs past order history and click-stream data to categorize customers in a range from best customers—shoppers who have purchased several times recently—to latent customers—shoppers that purchased once or twice in the past but haven’t placed a recent order. By segmenting customers this way, marketers can easily monitor shoppers’ behaviors and reach out via automated campaigns with extremely targeted messages at the right point in the cycle. As a result, the LifeCycle Grid drives increased customer lifetime value and prolonged subscriber engagement, which is key as only 15 percent of online retail customers only make a purchase once.

About Listrak
Listrak is an email marketing solutions provider that works with online retailers to drive revenue growth, profitability and increase the lifetime value of customers. Founded in 1999, the company's solution suite boasts analytics technology that enhances campaign performance, shopping cart abandonment solutions that help recoup lost revenue, post purchase solutions to increase lifetime value, seamless integration across multiple platforms as well as email, mobile, sweepstakes and more. Listrak has more than a decade of email marketing experience and works with leading U.S. online retailers including Waterford, Ten Thousand Villages, Swell, Vintage Tub, and La-Z-Boy. For more information please visit


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April Hoelscher
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