Buffalo, NY (PRWEB) December 20, 2012
On Tuesday, December 11th, the Marketing Manager at Ambur iPad POS, Jeff Pollock met with restaurant owners, general managers and many other leaders in the community to discuss the future of marketing for the foodservice industry.
The first half of the presentation described the downfall of successful marketing campaigns through traditional advertising. Channels such as television, radio and newsprint have changed, largely due to the impact the internet has had on the average media consumer's attention.
The second half of the presentation discussed not only where consumer's attention has moved to, but went deeper into what it is that consumers are actually looking for. In Pollock's words, "I've learned three important things, 1.) People hate being interrupted, 2.) People love interaction, and 3.) People want to be heard." He went further to discuss why traditional advertising isn't anything but interruption, and how to position one's self into the interactions people love.
Maintaining an online presence and engaging with guests through social media were two of Pollock's major points further into the presentation. He spoke of establishing a Google+ account, so restaurateurs could be found when prospective guests were looking. He also mentioned social media sites such as Facebook for its massive reach, and Twitter for the heavy social influencers tied to the site.
Concluding the presentation, the audience was presented with 10 Action Steps necessary to building a successful online marketing strategy:
1.) Find out who will be managing this project, you or an employee.
2.) Create a Google+ Account: http://www.amburapp.com/blog?post=Registering_for_Gmail_and_GooglePlus_Local
3.) Create a Facebook Account: http://www.amburapp.com/blog?post=Setting_up_a_Facebook_Page_for_your_Restaurant
4.) Create a Twitter Account: http://www.amburapp.com/blog?post=Setting-up_and_Using_Twitter_for_Your_Restaurant
5.) Find out where your restaurant is listed, and start creating / fixing the accounts:
- Read this first: http://www.amburapp.com/blog?post=How_to_React_to_Negative_Online_Reviews
- Here’s a list of 114 review sites: http://www.michaelhartzell.com/restaurant-marketing-ideas-blog/bid/49436/114-Restaurant-Review-Sites-to-use-for-Restaurant-Marketing
- Make sure your contact info is correct and menu is up to date.
6.) Watch + Listen
- Get a better feel for how all of the sites work before you begin posting, responding.
7.) Spend 1-3 hours per week monitoring all social media accounts and review sites
8.) Begin posting to your Social Media sites.
- Post your daily specials.
- Offer deals only for Twitter and/or Facebook Users.
9.) Read through reviews, find out what people like and what they don’t. Respond to both positive and negative reviews. Just keep a cool attitude.
10.) Invite your regulars and loyal guests to Follow you on Twitter, Like your Facebook page and review your restaurant on multiple sites.
Those 10 Action Steps are just the beginning to what Jeff Pollock hopes will be an ongoing venture into what restaurateurs can do to create a significant online presence, and in turn, build up their marketing strategy, fill their tables and increase their profits.