Paradigm Learning Wins Gold MarCom Award for Impact5 Leadership Website

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Paradigm Learning, a leader in corporate education and communications, has won a 2012 Gold MarCom Award from the Association of Marketing & Communication Professionals for excellence in the Specialty Web/Microsite category.

Paradigm Learning, a leader in corporate education and communications, has won a 2012 Gold MarCom Award from the Association of Marketing & Communication Professionals for excellence in the Specialty Web/Microsite category.

The MarCom Awards are considered the largest of their kind. Overall, more than 6,000 entries were submitted to the annual competition — by corporate marketing departments, advertising agencies, public relations firms, design shops, production components and others from around the world — for judging by the industry’s top professionals.

Judges honored Paradigm Learning for http://www.impact5forleaders.com, a specialty microsite that shows Fortune 1000 companies how they can transform their managers into accountable business leaders through an educational discovery learning program called Impact5: The Business of Leadership Game®. The website, which invites visitors to take a leadership impact quiz, download a white paper and view program videos, earned the honor for its interactivity and games, eye-catching graphic design, and compelling writing.

Those appealing, time-tested elements are found in every Paradigm Learning corporate training program. Each one incorporates proven learning techniques that engage participants and persuade them to take action as a direct result of the experience. By utilizing, for example, the advertising principle of “AIDA” — Attention, Interest, Desire and Action — during the development of its business games, simulations and Discovery Maps®, Paradigm Learning has created a portfolio of award-winning educational and communication programs for corporate clients since 1994.

The Impact5 specialty website earned its MarCom Award by blending advertising-style approaches with a powerful educational approach known as discovery learning. Research shows that when people are immersed in a learning environment through clever, attention-getting and memorable situations that appeal to human nature, they are motivated to explore new information and concepts. Discovery learning accelerates the learning process and results in higher levels of engagement and retention than do traditional communication methods.

ABOUT PARADIGM LEARNING

Paradigm Learning is a leader in learning innovation, offering unique education and communication programs to organizations around the world. Its award-winning, classroom-based business games, simulations and Discovery Maps®, enhanced with online options, customizing and consulting services, have been used by leading companies since 1994.

Paradigm Learning’s core methodology is discovery learning, a powerful educational approach that engages employees, accelerates learning and increases retention.
Fully customized programs and tailored ready-made programs span such areas as business acumen, talent leadership, employee alignment, leadership accountability, team building, project management, organizational change and change management.

The company’s flagship business acumen training program, “Zodiak®: The Game of Business Finance and Strategy,” has been conducted with more than 1 million managers and employees worldwide.

ABOUT THE MARCOM AWARDS

The MarCom Awards (http://www.marcomawards.com) are administered and judged by the Association of Marketing & Communication Professionals, an international association consisting of several thousand creative professionals. The association oversees awards and recognition programs, provides judges, and sets standards for excellence.

Judges are industry professionals who look for companies and individuals whose talents exceed a high standard of excellence and whose work serves as a benchmark for the industry. Winners were selected from over 200 categories in seven forms of media and communication efforts — marketing, publications, marketing/promotion, public service/pro bono, creativity and electronic/interactive.

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Diana Blackburn
Paradigm Learning
(727) 471-3170 x226
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