We're currently seeing cpm's 10 times higher than traditional banner ads that publishers often rely on for revenue.
(PRWEB) December 19, 2012
Video ad network adklip announced today that they will offer a video overlay solution for publishers who don't already have a video solution. The video overlay is pretty unique in that it brings high paying pre-roll ads to publishers who normally wouldn't have access to such inventory. Initial reaction is that adklip is a game changer for small to mid-sized publishers.
"We really want to enable publishers to earn high cpms even though they don't have the resources to produce video content" said Andrew Lee, Business Development at adklip. Adding, "We're currently seeing cpm's 10 times higher than traditional banner ads that publishers often rely on for revenue." That's huge for publishers who normally rely on low paying remnant banners to cover the various costs of running a website. Through several strategic partnerships and their patent pending video overlay product, adklip has the ability to serve high paying and high quality pre-roll commercials that normally would only run on sites that have video content.
Advertisers are enjoying the product due to the extended reach that adklip provides. They too wouldn't normally have access to the small to mid-sized publisher inventory because there hasn't been a product that brings that inventory together so effectively. The full screen nature of the overlay also results in extraordinarily high CTR's and completion rates.