P.F. Chang’s Licenses APT’s Test & Learn Management System

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Applied Predictive Technologies announced today that P.F. Chang’s China Bistro, Inc. has signed an agreement to license APT’s Test & Learn Management System™.

Applied Predictive Technologies (APT) announced today that P.F. Chang’s China Bistro, Inc., operator of P.F. Chang’s China Bistro and Pei Wei Asian Diner, has signed an agreement to license APT’s Test & Learn Management System™. P.F. Chang’s will use APT to test strategic and tactical initiatives across its network of nearly 400 polished casual dining and quick-casual restaurants.

With this agreement, P.F. Chang’s joins industry-leading restaurants, such as Darden, Subway, and Panera, who use APT’s cloud-based Test & Learn software to evaluate a wide range of initiatives, including menu innovation, pricing, marketing and media, labor and operations, and capital investments.

“P.F. Chang’s innovative concepts are dedicated to delivering great food and an exceptional guest experience. APT has been a great partner as we continue to take a data-driven approach to our innovation,” said P.F. Chang’s CFO Mark Mumford. “Due to the volatility in the restaurant environment, it is more important than ever to isolate the cause-and-effect relationship between any new idea and the financial outcome of that idea. Partnering with APT will enable us to more accurately measure the impacts of our initiatives by using data to create predictive links between our ideas and our expectations. The Test and Learn software gives us confidence that the insights we gain will support and enhance our long-term brand strategies.”

“We are excited to be partnering with P.F. Chang’s to add to their sophisticated data-driven approach,” said Jonathan Marek, Senior Vice President at APT. “We look forward to continuing to help P.F. Chang’s deliver an exceptional guest experience through innovation.”

About P.F. Chang's China Bistro, Inc.
P.F. Chang's China Bistro, Inc. owns and operates two restaurant concepts in the Asian niche. P.F. Chang's China Bistro features a blend of high-quality, Chinese-inspired cuisine and American hospitality in a sophisticated, contemporary bistro setting. Pei Wei Asian Diner offers a modest menu of freshly prepared pan-Asian cuisine in a relaxed, warm environment offering attentive counter service and take-out flexibility. In addition, the Company has extended the P.F. Chang's brand to international markets and retail products both of which are operated under licensing agreements. For more information on P.F. Chang's, please visit the website at http://www.pfcb.com.

About APT
APT is the world’s largest pure-play cloud-based predictive analytics software company. APT’s Test & Learn software is revolutionizing the way Global 2000 companies harness their Big Data to accurately measure the profit impact of pricing, marketing, merchandising, operations, and capital initiatives, tailoring investments in these areas to maximize ROI. APT’s client portfolio features the world’s best known brands, including Walmart, Darden, Wendy’s, Lowe’s, American Greetings, Victoria’s Secret, Hilton Hotels, and others. APT has offices in Washington, D.C., San Francisco, London, and Taipei. Visit http://www.predictivetechnologies.com to learn more.

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