Amplifinity is helping enterprises drive significant increases in customer acquisition at a fraction of the cost of traditional channels. ~Larry Angeli
Ann Arbor, MI (PRWEB) December 19, 2012
Amplifinity, a pioneer in social marketing software, today announces the appointment of Larry Angeli as Amplifinity Senior Vice President of Sales and Marketing. Previously Vice President of Compuware Corporation’s Healthcare Industry Solutions, responsible for Compuware’s global healthcare business, Angeli also served as Compuware’s Vice President of Worldwide Marketing from 2003-2008. Compuware is one of the largest, privately held technology companies in the country.
“Amplifinity’s unwavering goal to build the most skilled, forward-thinking leadership team possible has been realized this year and will continue in 2013. Larry has a stellar track record and is one of the best in the industry. His appointment with us is testament to the Amplifinity vision, as well as to our traction. We are thrilled to have him on the team,” said Founder and CEO Dick Beedon.
Angeli, an inductee of the CMO Council and a market leader with proven ability to exploit and grow market opportunities, launch go-to-market initiatives, and drive execution from concept to revenue, will lead company-wide efforts to: continue building the Amplifinity brand; expand tactical and strategic marketing efforts; engage partners and clients; refine lead-to-sale processes, and continue ensuring measurable ROI for current and prospective clients.
“Amplifinity has built a powerful enterprise-class solution proven to drive top-line revenue for their clients. When Dick [Beedon] offered me the opportunity to join forces with him, I jumped at the chance. Amplifinity is helping enterprises drive significant increases in customer acquisition at a fraction of the cost of traditional channels. Just as Dick realized in 2008, I immediately recognized the AMP Platform would be essential to brands’ future viability in a new, often-uncharted, consumer-driven market place.”
Amplifinity is one of the pioneers in the development of social marketing platforms. Amplifinity’s Advocacy Management Platform (AMP) is being used by leading companies to generate social behavior by mobilizing customers, employees and partners to refer new prospects, endorse products, and amplify marketing messages. With AMP, brands are able to acquire customers at a fraction of the cost of traditional channels, thereby increasing revenue, retention, and profitability. Proud members of WOMMA.