Cassadee Pope Pledges to Pursue Natural High; Wins NBC's The Voice!

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Singer sustains success through commitment to a drug-free life

Cassadee Pope on Natural High 5

Today, Natural High announced that the star of Natural High 5, Cassadee Pope, took first place in last night’s finale of NBC’s The Voice!. Pope rose through the ranks of the highly acclaimed singing competition as a stand-out performer with a clear passion for music. Pope has previously cited her commitment to remaining drug free as a reason for this passion and for the success she’s enjoyed. This commitment inspired her to lend her voice to Natural High, an organization that helps youth reject drugs and instead discover, amplify, and pursue their natural high.

Pope stars in Natural High 5, part of a DVD series that is distributed freely to more than 16,000 schools across the nation as an innovative approach to drug abuse prevention. She joins other notable celebrities such as Lauren Conrad, Tony Hawk, Bethany Hamilton, Travis Pastrana, and Lisa Leslie, who have all shared their stories to create the Natural High DVD series.

As Pope explains, “I would absolutely not be able to perform at my fullest everyday if I was out partying every night. It’s not worth it. I don’t really care about doing that stuff. My natural high is singing…if you want to be successful and you want to remember every moment living your life, then you shouldn’t do drugs.”

Natural High founder Jon Sundt recognizes the significance of Pope’s contribution to Natural High’s mission. “Cassadee’s win on The Voice! is further evidence of the power of passionately pursuing one’s own natural high. We’re proud to see her realizing her dream, and continue to support her as she continues through her career,” says Sundt. “The enthusiasm and generosity that Cassadee has shown Natural High has helped us reach thousands of our youth with our message, and will continue to do so.”

This year, Natural High reports the following results from their program:

  •     83% of educators report a change in their students’ perception about drugs and alcohol.
  •     85% of students participating in the program have reported that having a natural high will help fight the temptation of drugs and alcohol.
  •     140,000 educators are currently in the Natural High network across the US.
  •     6 million youth see the Natural High video annually.
  •     77% of youth report that the film encouraged them to find a natural high and reject drugs and alcohol.
  •     All 50 states use this video.
  •     80,000 people and growing have pledged to live naturally high.

Hundreds of Natural High ambassadors have pledged their support to Pope during her run on The Voice! via Facebook and Twitter campaigns, and by writing personal messages to her and displaying “Cassadee is My Natural High” stickers. Cassadee’s Natural High video can be found at http://www.Naturalhigh.tv.

About Natural High

Natural High is a drug abuse prevention organization that helps youth discover, amplify and pursue their natural high so that they have a reason to say no to an artificial high. They communicate this message primarily through teachers in the Education Network and through the Natural High DVD Curriculum Series made available free-of-charge to all schools in the US. As a result of the video series, 83% of educators report a change in their students’ perception about drugs and alcohol and 85% of students participating in the program have reported that having a natural high will help fight the temptation of drugs and alcohol. Currently, the program is used by 14,000 educators to reach more than 6 million students annually with a message of encouragement to live naturally high. For more information, visit http://www.naturalhigh.org.

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Emily Aschbrenner

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