There are many benefits to producing a YouTube video for an online marketing campaign and arguably the biggest benefit is longevity
(PRWEB) December 20, 2012
Waseem Saddique says: “Let’s start with the facts. According to recent research conducted by Nielsen, current figures concerning the use of online video and YouTube have hit astronomical heights. The document highlights that in the USA alone some 15 billion videos were streamed. Online video viewing has increased by around 35% since 2011 and video viewed via a mobile device has risen by around 20%.”
YouTube has proved overwhelmingly popular and arguably dominates the online video domain. A staggering 35 hours of video is uploaded onto YouTube ‘every 60 seconds’.
The competition to attract attention via YouTube is fierce; therefore a well-planned strategy is required to ‘hit the heights’ with a YouTube marketing campaign.
Here are a few pointers:
1. First things first – Create captivating videos, this is the most obvious factor. Your YouTube video(s) should be tailored to feature content that meets the requirements of your audience’s needs. Avoid making a ‘business documentary’ and remain focused on what will prove to be attractive to your consumers. Tell them about promotions, offers and competitions that your business may be running. It’s important to keep your video informative, yet engaging, so consider producing ‘how-to’ videos etc…
2. Utilise other social media mediums – Extend the reach of your video even further by integrating it with other popular forms of social media such as Facebook and Twitter. Consider a blog site and for every new online video that you create release a blog about it. Keep all the information about your YouTube Video on your blog keyword-rich, especially the title. This will allow internet browsers to find it much more quickly and easily. Waseem Saddique says: “The more you post your online marketing video, whether it be through Facebook, Twitter or via a blog, the more of an audience you will attract.”
3. Ensure your video is easy to find - Did you know? Google owns YouTube. Therefore, its vital to make your video ‘attractive to the Google search engine.’ An online marketing video should be easy to locate within and outside of YouTube. It’s well known that videos will appear much more frequently on the first page of Google and other search engines. Online video marketing is a tried and tested method for surging ahead of your rivals when it comes to search rankings. To enhance the impact of your video on Google, ensure that the text around your video utilises the keywords that best describe your video and its content.
Waseem Saddique concludes: “There are many benefits to producing a YouTube video for an online marketing campaign and arguably the biggest benefit is longevity. Online video has an incredibly long lifespan and if an online video is done well, the potential for it to produce successful results is completely unlimited.”
Founded in 2007, Waseem Saddique Marketing Services has consistently provided small to medium enterprises as well as larger corporate firms with a range of digital marketing & online solutions.