(PRWEB UK) 20 December 2012
According to the report 'Global Soft Drinks-Still Drinks' of all the soft drinks categories, still drinks is the most diverse, encompassing a vast array of non-carbonated product with a juice content ranging from 0-24.9%. At global level the category has exhibited a pattern of continuing growth over the last decade. 2011 was no exception with volumes advancing by a further 7% the highest recorded increase after energy drinks and bulk/HOD water.
The Global Still Drinks Report for 2012 states that whilst the range of flavours available is becoming increasingly extensive, orange remains the key flavour of choice; although share has dropped by two percentage points over the decade. Lemon, apple, mango, peach and grape remain the other single flavors of most prominence. Whilst flavor mixes registered a slowdown in growth rate in 2011, the berries segment outperformed the category average; with strong contribution from Latin America. The significance of the herbs and spices segment hinges primarily on propensity in Asia; as does nut/seed variants