Global Still Soft Drinks Market to Show Continuous Growth to 2015: Report Buyer

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Report Buyer announces arrival of new report: 'Global Soft Drinks-Still Drinks'

Report Buyer

According to the report 'Global Soft Drinks-Still Drinks' of all the soft drinks categories, still drinks is the most diverse, encompassing a vast array of non-carbonated product with a juice content ranging from 0-24.9%. At global level the category has exhibited a pattern of continuing growth over the last decade. 2011 was no exception with volumes advancing by a further 7% the highest recorded increase after energy drinks and bulk/HOD water.

The Global Still Drinks Report for 2012 states that whilst the range of flavours available is becoming increasingly extensive, orange remains the key flavour of choice; although share has dropped by two percentage points over the decade. Lemon, apple, mango, peach and grape remain the other single flavors of most prominence. Whilst flavor mixes registered a slowdown in growth rate in 2011, the berries segment outperformed the category average; with strong contribution from Latin America. The significance of the herbs and spices segment hinges primarily on propensity in Asia; as does nut/seed variants

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Joe Walsh
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