Vandaele Capital Invests in Tween Natural Skin Care Brand Willagirl

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Vandaele Capital LLC announces investment in Willagirl LLC.

Vandaele Capital, LLC http://www.vandaelecapital.com announces it became a strategic investor in Willa Girl Skincare which produces natural skin care for girls in the tween and teenage groups. Christy Prunier identified this gap in the market and together with a dermatologist and a group of chemists developed a line of 17 products all made in USA. Willa Girl products are free of harmful substances, such as paraben, propylene glycol, sulfate, DEA and phthalate. “This is the kind of stuff that moms will be stealing from their daughters, rather than the other way around,” noted Lynden Volpe in Vanity Fair. Willa Girl already received positive media response from magazines such as TeenVogue, People, and The New York Times. The young end users that Willa Girl targets do not stay behind in the positive reviews, which they share via blogs and videos on YouTube. The products currently reached the shelves of Henri Bendels, Clyde’s, and Target. They are also available in online stores JCREW Crewcuts, Target, Amazon and on drugstore.com.

“Today’s tween generation is very information-savvy, and I think the smart skincare brands are addressing this with personality-driven products like Willa,” says Christophe Vandaele, Managing Director at Vandaele Capital. “They’re also doing it with as much online content as possible, which I know is part of the Willa M.O. It makes Willa Girl a perfect investment for Vandaele Capital," said Vandaele.

About Vandaele Capital:
Vandaele Capital is a private investment partnership with a focus in real estate, sports, media, entertainment and retail sector investments while providing broad-based, pro-active business turnaround management solutions and offering hands-on management and consultation relative to improving deteriorating financial and operational performance of small to middle market companies.

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Vandaele Capital
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