Philadelphia, PA. (PRWEB) December 23, 2012
Beth Browning, Owner at Pennsylvania Search Engine Academy, in coordination with the Search Engine Academy, announces a brand new and exciting training curriculum. The education committee at the Search Engine Academy spent the summer revamping the training modules for the 2-, 3-, and 5-day SEO workshops.
In addition to teaching basic and advanced search engine marketing (SEO) skills, the workshops now include modules on Social Media Marketing (SMM), Blogging, Information Architecture, and an entire day devoted to all things Google. The new material takes the tried and true 6-step process to a new level and provides business owners, website managers, and SEO professionals the information they need to get results.
Search engine marketing is a key component of doing business in today’s online world. The hands-on workshops give students the opportunity to learn how to write and distribute content that will drive qualified traffic to their website. They will also learn basic and advanced keyword research techniques, link building strategies, and how to uncover the competitive landscape.
Beth Browning explained, “I'm very passionate about the curriculum and the teaching philosophy. One of the unique things about it is that graduates of the Master Level receive post workshop support through a 6-month mentoring program. This is offered exclusively through the Search Engine Academy.”
In addition to the updated curriculum, The Search Engine Academy SEO workshops have been approved for national University Continuing Education Units (CEUs) by the University of Southern Mississippi.
No matter how small or large a business or organization is, anyone with a website will benefit from understanding search engine optimization, the importance of a good website structure, and how to make the most of social media to drive traffic and increase sales.
Beth concluded by saying “The more I learn the more I believe that one of the most valuable business skills needed today is a basic understanding of how search engines work and the value of search engine optimization and social media marketing. Whether someone is planning on working with an agency or prefer to do it themselves, it’s essential that they understand these concepts.”
The Pennsylvania Search Engine Academy will be kicking off the New Year and unveiling the updated SEO training modules in workshops beginning on January 14, 2013.
About the Search Engine Academy Pennsylvania: The Academy offers 2 Day, 3 Day and 5 Day SEO training and certification. The Academy is also available to conduct on-site training which can be tailored to focus on specific SEO needs within a business. Consultation services to assist with the development implementation of Search Engine Optimization, Social Media, and Content Marketing are also available by contract agreement. Search Engine Academy Pennsylvania is part of Search Engine Academy, which was founded by John Alexander.
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