New York, NY (PRWEB) December 20, 2012
digz apparel, a new brand with compelling roots and a charitable core, announced today the launch of a new campaign to help produce their first line of sportswear and menswear. The campaign launched on Kickstarter, a funding platform for creative projects allowing people to pledge money to help reach the project’s goal. You can check out their campaign here.
Steeped in a contemporary collaborative spirit, digz distills the best of the diverse influences that fill the streets of New York and run up and down the East Coast. It was a journey that began for co-founder and creative director Michael McWilliams in 2005 when his brother Tim “Timbo” McWilliams died tragically, 4 years after suffering a severe Traumatic Brain Injury. Tim’s fight inspired the creation of the TimboFund, a 501c3 organization that supports those who suffer in the same way that he did. Once launched, a portion of every digz purchase will go toward the TimboFund, and to helping individuals and families get the support and care that they so badly need.
“Tim had his own style. Not just with the clothing he wore, but by the way he carried himself,” says Michael McWilliams. “We think our clothing line is a great way to tell our story and to connect to other like-minded people, and to continue to carry forward the dialogue we’ve created about giving back.”
The first line being produced by digz is a blend of sportswear and menswear, including a signature boardshort that brings together both style and practicality, an all-season shell parka and everyday staples like slim-fit khaki trousers, button-downs, sweatshirts & graphic tees.
“I'm really proud of the line, it’s well rounded and simple. So many things inspired it but mainly it was just about looking at pieces that we had a personal connection with that inspired us,” said McWilliams. “I think we are bringing the worlds of style and practicality together and the designs reflect that.”
The Kickstarter campaign will be live and accepting pledges through Thursday, January 17th. You can learn more about the campaign here. For more information about digz please visit http://www.digz.com.
Media Contact: Cherilyn Cubeta – Sprouse Marketing Group – cherilyn(at)sprousemarketing(dot)com