Responsive Design: What Marketers Need to Know (New Infographic by Uberflip)

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New infographic from mobile and interactive marketing start-up Uberflip explores responsive design and its benefits for marketers.

Responsive design ensures that anyone who wants to access your content can do so efficiently and effectively.

With a multitude of mobile devices coming out almost every week, how can marketers ensure that their content is optimized for different device types, screen sizes, and capabilities? According to Uberflip the answer is responsive design.

Uberflip’s latest infographic explains how responsive design allows marketers to create a single website for their content that adapts to any device on the market. The visual also highlights some key benefits, and real world success cases that rely on this design concept.

“It’s becoming increasingly difficult for marketers to deliver digital content that’s optimized and compatible with every device - especially all the new mobile devices.” explains Neil Bhapkar, Director of Marketing at Uberflip. “Responsive design ensures that anyone who wants to access your content can do so efficiently and effectively.”

Key takeaways:
-90% of people use multiple screens sequentially for consuming the same content
-Responsive design can be cost-effective with minimal need for stand-alone sites or apps
-Responsive design is content-focused, allowing device-specific elements to become secondary
-Important content providers such as BBC, The Boston Globe, and The Guardian are already using responsive design

Click here to view the infographic.

Data sources for the infographic include Google, Forrester, The Guardian, and The Globe and Mail.

About Uberflip:
Uberflip makes it easy to enhance, share, and track PDF content on tablets and other devices. Within minutes, documents are converted into page turn experiences where leveraging links, video and social media integration is just the beginning. Uberflip's solutions help companies save costs and make money through new marketing channels. To see Uberflip first-hand, view their monthly newsletter Going Digital.

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Neil Bhapkar
Uberflip
416-900-3830 2007
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