Infotrieve Selected as Finalist for SIIA CODiE Award

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Infotrieve’s Mobile Library Rx Advances in Best Science and Technology Information Solution Category

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“We are excited to learn that Mobile Library Rx has been selected as a finalist in the Best Science and Technology category by the SIIA,” said Ken Benvenuto, President and Chief Executive Officer of Infotrieve.

Infotrieve, Inc. (http://www.infotrieve.com), the global leader in e-content business service solutions, today announced that it its Mobile Library Rx™ has progressed in the Best Science and Technology Information Solution category of the Software and Information Industry Association (SIIA) 2013 CODiE Awards review. Mobile Library Rx optimizes interactions between medical sales staff and health care professionals by quickly and easily facilitating the sharing of clinical information, and measuring results.

“We were extremely impressed with the caliber of nominations received; it proved to be quite a competitive year,” said Ken Wasch, President of SIIA. “Evaluating the most innovative new technologies in our space is an exciting but difficult job, yet the finalists in the Best Science and Technology Information Solution category advance our industry and stand out in the crowd. Congratulations and best of luck to Infotrieve and all the finalists as we complete the review process.”

Mobile Library Rx helps life sciences sales reps make the most of every second of the diminishing face-time they are afforded with physicians. This e-detailing resource operates within Infotrieve’s highly secure and cloud-based environment, allowing the real-time sharing of pre-authorized journal articles and other electronic materials, including sales aids, from a laptop, iPad®, or smartphone. Once delivered, reps can track article views and forwards, making feedback immediately available and easily accessed, creating a closed-loop marketing channel for ongoing strategic refinement of outreach programs.

“We are excited to learn that Mobile Library Rx has been selected as a finalist in the Best Science and Technology category by the SIIA,” said Ken Benvenuto, President and Chief Executive Officer of Infotrieve. “We developed this software to specifically meet the evolving needs of our global life sciences client base, providing an opportunity for them to enrich interactions with their healthcare professional customers.”

To learn more about SIIA’s CODiE awards, visit http://www.siia.net/codies/2013/.

For more details on Infotrieve’s Mobile Library Rx, please visit http://www.infotrieve.com/elevate-physician-interaction.

About Infotrieve, Inc.
Infotrieve is the global leader in developing business service solutions that improve access to e-content and inspire collaboration through secure social networking tools. Infotrieve’s expertise includes people, process and technology solutions that deliver innovations, helping our clients drive their businesses forward with the efficient use of information. Infotrieve has tens of thousands of clients around the world, including more than half of the Fortune Global 500.

About SIIA
The Software & Information Industry Association (SIIA) is the principal trade association for the software and digital content industry. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to more than 500 leading software and information companies. For further information, visit http://www.siia.net.

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Lynn Schlesinger

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