Suddenlink Communications Launches SWRV TV

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First Interactive Music Network From Music Choice.

Music Choice announced today that SWRV®—the first 24/7 interactive music video network that puts the viewers in control — has launched to Suddenlink Communications’ Digital TV subscribers nationwide. The 24/7 linear channel will appear in Suddenlink’s Digital Family Tier or Digital Variety Tier subscriber packages, where available.

From creating and starring in video dedications, to voting for the next video to play, and even taking over their own show, viewers can interact with and control SWRV content through their mobile devices and online at swrv.tv. SWRV features primarily mainstream pop and hit-driven music videos as well as a full schedule of interactive programs.

“We’re pleased to make SWRV available. It adds something new and different for our digital TV customers,” said Suddenlink Senior Vice President and Chief Programming Officer Patty McCaskill. “Viewers can interact with the music network, influence programming content and create their own videos for SWRV.”

SWRV is currently available throughout the US via several providers including Cox Communications, AT&T U-verse, Verizon FiOS, RCN and many more. SWRV will continue to roll out to millions of homes nationwide through tiered roll-outs by multiple providers. For more information on SWRV log onto swrv.tv or to become part of the SWRV community join us on Twitter: @SWRV or Facebook: http://www.facebook.com/swrv.tv
About Suddenlink:
Suddenlink Communications (suddenlink.com) is the seventh largest cable operator in the United States, supporting the information, communication and entertainment demands of approximately 1.4 million residential and commercial customers in Arkansas, Louisiana, North Carolina, Oklahoma, Texas, West Virginia and elsewhere. Suddenlink simplifies its customers’ lives through one call for support, one connection, and one bill for TV, Internet, phone and other services.

About Music Choice:
Music Choice, the award-winning, multi-platform video and music network, delivers its music programming to millions of consumers nationwide through their televisions, online and mobile devices. Music Choice programs dozens of uninterrupted music channels; produces Music Choice Originals that feature today’s hottest established and emerging artists; and offers thousands of music videos. Music Choice is a partnership among subsidiaries of Microsoft Corporation, Motorola, Inc., Sony Corporation of America, EMI Music and several leading U.S. cable providers: Comcast Cable Communications, Cox Communications and Time Warner Cable. MUSIC CHOICE® is a registered trademark of Music Choice.
http://www.musicchoice.com | Twitter: @MusicChoice | Facebook: http://www.facebook.com/MusicChoice

Contacts:
MC/SWRV – Josefa Paganuzzi, 646-459-3357, jpaganuzzi (at) musicchoice (dot) com
SUDDENLINK – Gene Regan, 314-315-9644, gene.regan (at) suddenlink (dot) com

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Josefa Paganuzzi
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