Charlottesville, VA (PRWEB) December 21, 2012
Crisis expert and president of the Institute for Crisis Management, Erika James offers her perspective, encouragement, and counsel on the recent events in Newton, CT. “Like the rest of the country, the Institute for Crisis Management is deeply saddened by the tragedy at Sandy Hook Elementary School. We humbly extend our thoughts and prayers to the families who lost loved ones and to the Newton community.”
"It will never happen to us! That is the mantra we hear at the ICM time and again." As a business school professor whose research and teaching topics have encompassed the complete cycle of a crisis, James perceives that although the absolute occurrence of such tragedies as that in Newton, CT are in fact rare, the devastation is mounting. Columbine High School, Virginia Tech University, and now Sandy Hook Elementary. “Sadly, schools are a prime target for mass shootings as the occupants are generally in large groups and too young to defend themselves,” she says.
Erika James urges schools and other organizations to invest in comprehensive crisis planning and crisis management training programs as crucial tools to prepare for and potentially prevent or mitigate dangerous situations.
Founded in 1990, The Institute for Crisis Management has been at the forefront of helping organizations, government agencies, educational institutions, and non-profits with crisis communication planning and implementation. ICM’s crisis management offerings help organizations through all phases of a crisis, including determining risk of crisis and being prepared for it; containing a crisis with effective communications to the media and to internal and external stakeholders; and learning from and seizing opportunity from crisis.
Visit the ICM web site to download a copy of the 2011 Annual Crisis Report, register for Crisis Communications Certification workshops, and inquire about crisis planning and prevention.