(PRWEB) December 22, 2012
eNail Supply has recently been experiencing a huge growth in demand for its range of Essie beauty products for hands, feet and nails. In response to the high level of customer orders in the last few months, management are set to further expand the business by increasing the product range, thereby offering a huge selection to their customers.
The company have already had to adjust their warehouse and distribution facilities to ensure they can comfortably store the expanded Essie nail polish range of products, which now needs to be stocked in plentiful supply to meet demand.
eNail Supply CEO, Sudeep Arya said: “According to our most recent sales figures, Essie Nail Polish and all the Essie nail polish on sale in our store have become a most sought after brand for the beauty professionals and fashion conscious who make up our customer base. We believe Essie’s popularity amongst celebrities has influenced this unprecedented increase in sales. We had to respond by increasing the choice of Essie nail polish on sale.”
eNail supplies have increased their line to include the entire range of Essie nail polish, which is regarded by professionals in the industry as the best glittery and glamorous range. And the company reports that customers can’t seem to get enough of the Essie nail polish discount . All the Essie shades are proving to be extremely popular. The company reported pre-Christmas stocks are moving faster than they anticipated. The company use their detailed sales figures and invaluable customer feedback to gather data on the most popular brands. This information is collated and provides management with the regular reports they need in order to keep their finger on the pulse of what is popular in the nail beauty industry. It was as a result of this important data that the company decided to increase the numbers of Essie nail polish discounts that they offer.
They are also planning an Essie nail polish sale to promote the expansion. Whilst eNail Supply are dedicated to being constantly aware of the changing seasons, styles and trends in fashion, they are equally determined to ensure their customers receive the best value and service possible.
Mr Arya went on to tell us, “At this time of year everything is so expensive. We wanted to give something back to our customers for their loyalty to eNail Supply and the enthusiasm they show for the Essie nail polish discount range. As a result the management team and I developed the Essie nail polish sale and a range of offers so customers can enjoy this top-selling brand while they save money. This winter, Essie nail polish on sale includes Leading Lady Winter Collection is a set of twelve of the most popular winter shades offered at an excellent price. We want our customers to benefit from these savings as they enjoy wearing their favorite nail polish.”
The Essie nail polish sale of Leading Lady Winter Collection is just one of the top-selling items in the new expanded range of Essie nail polish and nail beauty products. Shades from the Essie Fall Collection are still ranking amongst the best sellers. The company reported the favorite colors as, “Head Mistress” and “Style Economics”. The company’s team of professional beauty advisors have all been fully trained and updated on the new Essie products too. This is so they can give customers the help and advice they need when choosing a product which is right for them.
The company are getting a lot of demand from customers who are keen to build up their collection of shades and business for eNail Supply is enjoying a positive upward trend as a result. In addition, because of the popularity of the range, the company have experienced a surge in new customers attracted by the discount offers and wider color choice. Whilst many companies struggle to benefit from pre-Christmas sales, eNail Supply are taking nothing for granted. By listening to their customers they are achieving market popularity and healthy sales growth.
eNail Supply supplies professional and salon-quality beauty products for the hands, feet and nails. It stocks a huge rand of brands including Essie Nail Polish, CND Shellac, Artistic Color Gloss and Gelish for shipping worldwide. eNail Supply supplies to licensed nail technician, aesthetician, depilatory professionals and beauty consultants as well as regular shoppers. It offers worldwide delivery and complimentary help and advice from a team of qualified technicians.