Celebrities slurp through INO - Coffee With a Twist, World's first Fruit Coffee at the recent British Comedy Awards hosted by Jonathan Ross

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INO have capped off a magnificent year as the official coffee partner at the British Comedy Awards 2012, they have also launched their campaign with online funding community scheme entitled Kickstarter whilst focusing on their launch into retail shops early next year; to celebrate this and to create brand awareness they have created a unique viral clip entitled "The Sip", encapsulating the essence of the INO brand which is available to view on their website at http://www.inoholics.com

INO enjoyed a cup of fruit coffee with Homeland’s Dave Harewood and Graham Norton, shared a laugh with this year’s King of Comedy: Jack Whitehall and Kayvan Novak, aka Facejacker amongst others.

Having so many celebs take the time to sample our product was a real sight to behold. It was a truly awe inspiring evening with lots of high praise and I’m delighted we received such star approval! said the Godfather of Fruit Coffee, Ali Ataei

INO - Coffee With a Twist have rounded off an incredible twelve months as the exclusive coffee partner for the recent prestigious British Comedy Awards 2012 held on December 12th.

As part of this exclusive collaboration, they had the opportunity to provide a pack of unique INO Fruit Coffee as part of the 1000 goodie bags distributed to all VIP guests on the night.

These included the likes of Cuba Gooding Junior, Ghandi legend Sir Ben Kingsley, TV Burps Harry Hill as well as Life Time Achievement award winner Sacha Baron Cohen and TV Juice impresario Keith Lemon.

Presented by the inimitable Jonathan Ross and held at Fountain Studios in Wembley, INO’s ground-breaking varieties were lapped up with gusto by a wealth of celebrities such as BBC chat show host Graham Norton.

Their show stopping coffee varieties were met with fantastic feedback and warm appraisal at the party of the year by the 1000 plus strong crowd containing some of the most influential movers and shakers in the world of comedy.

The signature Tuk Tuk van and pop up café was set up as part of the after party show aired on E4 where they had the chance to serve a wide variety of celebs.

Many guests took time out during the evening with INO whilst lapping up an invigorating cup of Fruit Coffee.

Some of the other stars INO met and rubbed shoulders with included the likes of David Harewood from Homeland, Facejacker creator Kayvan Novak and newly crowned King of Comedy Jack Whitehall, pictured with godfather of fruit coffee and co-founder of INO, Ali Ataei.

“Having so many celebs take the time to sample our product was a real sight to behold. It was a truly awe inspiring evening with lots of high praise and I’m delighted we received such star approval!” said Ataei.

Yet INO are not resting on their laurels. They are driving forward with a number of exciting campaigns for 2013 in order to get people talking even more about Fruit Coffee.

They are involved in the Kickstarter Campaign which is a 2 month project that’s due to commence in the next few days. This specific online funding community helps support creative ideas and concepts making business dreams become a reality.

The principal focus is on sharing the development of the INO brand with this community in order to enhance awareness whilst reaching out to a wider audience that will see them launch into retail shops in the New Year.

As part of this initiative, INO is set to provide a host of incredible prizes and giveaways when someone decides to pledge to the campaign.

To find out more about this incredible initiative, please visit INO - Coffee With a Twist Kickstarter campaign. In addition to this, INO are giving people the prospect to get involved and collaborate in their product and brand development.

Co-founder and CEO, Ali Ataei declared; “This could mean having a funky illustration of your friend, grandma or loved one immortalised by our creative team on our special packaging. In fact you can create your own variety of limited edition Fruit Coffee. How about pairing tropical Mango and fiery Tabasco or Cinnamon with tangy passion fruit? The impossible is possible at INO.”

Meanwhile, the company have recently launched a number of online stores via Amazon and EBay which have already seen their fan base increase dramatically.

To further aid their opening into retail stores, INO have put together the finishing touches on a short film encapsulating what they represent.

Entitled “The Sip”, stay tuned for this unique viral clip which can be viewed on their website and via INO’s YouTube and vimeo channels.

For more information and to be part of the exciting Fruit Coffee revolution next year, please visit http://www.inoholics.com


Notes to Editors:
For more details please visit - http://INOholics.com/category/news/events/ There are other ways to connect with the beverage that is really too hot to handle. Just connect with us on our Facebook page facebook.com/INOholics or tweet us your thoughts to @INOholics

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Ali Ataei

Ali Ataei
INO World
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