"We’re exceptionally pleased with our new relationship with GAFF,” stated Ron Cook,
(PRWEB) December 22, 2012
GAFF Entertainment and Bonefish Boatworks are proud to announce their partnership in connection with GAFF’s new television series entitled “GAFF Life.” GAFF has distributed the premier fishing and coastal lifestyle magazine in the Southeast since October 2003.
GAFF acquired the rights to “Extreme Fishing Adventures” starring Capt. Jimmy Nelson. That television series aired on Bright House Sports Network since early 2010. After making the acquisition, GAFF renamed the program “GAFF Life” and will continue educational fishing segments with Capt. Nelson, but will also add lifestyle segments consistent with the content of the company’s magazine. The “GAFF Life” show has been added to the spring line-up for the NBC Sports Channel (formerly Versus). The new show will now feature a Hill Tide 22’ model boat by Bonefish Boatworks under its “Bonefish” brand of boats. The boat will be used during in-shore and near shore fishing segments, and video of the boat will be incorporated into the opening and closing of the show. A sponsorship credit to Bonefish Boatworks will also appear during each episode.
This announcement comes as GAFF's momentum and ability to draw new consumers continues to grow. The company has experienced significant growth over the past three years, and expects the content in its magazine and this new television show to drive further growth in both segments.
"We’re exceptionally pleased with our new relationship with GAFF,” stated Ron Cook, Operating Manager of Bonefish Boatworks. "GAFF has accomplished so much already with its magazine that we’re confident the “GAFF Life” television program will continue the company’s tradition of quality and innovation." Cook added, “There are no shortages of companies looking for advertising dollars, but no company in our segment of the market offers the multi-platform capabilities of GAFF Entertainment.”
Matt Draper, Editor-in-Chief of GAFF stated, “We’ve had the privilege of experiencing many different boats and boat types over the years, so we knew what we were looking for while selecting a craft capable of handling the rigors and demands associated with TV fishing. It had to be stable, dependable, durable, attractive, extremely functional, and above all, safe for our crew. One sea trial and we knew we landed the complete package with Bonefish Boatworks.
About GAFF Entertainment
GAFF Entertainment is a comprehensive media platform for the marine industry and beyond. GAFF Entertainment is more than just a media buy, we are a partner where needed. Our sales team consists of account managers and advisers, willing to help partners to the furthest extent of our resources. Our magazine, TV show, and social media presence work together cohesively. Each fuels the others with content and added value, connecting our fans and partners in a meaningful, memorable, and interactive way! For more information regarding GAFF, visit http://www.gafflife.com.
About Bonefish Boatworks
Based in Odessa, Florida, Bonefish Boatworks manufactures fishing boats from 10 to 41 feet under the “Sabalo,” “Rocky Creek” and “Bonefish” brands. For more information, please visit http://www.sabaloboats.com, http://www.rockycreekboats.com and http://www.bonefishboats.com.
To watch a time-lapse clip of the Hill Tide 22’ being wrapped by Digitech Graphics, click this link http://www.youtube.com/watch?v=xtInxRXN2Ao.