Lola Red PR Signs National Retailer, Fresh Produce Sportswear

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Lola Red PR Will Serve as National Agency of Record for the Boulder-based Apparel Business

Fresh Produce Sportswear, LLC, a leading apparel brand for women, has named Minneapolis-based Lola Red PR as its national PR agency of record. Lola Red PR will handle national business, trade, and regional consumer PR and communication for the brand and its 27 retail boutiques.

Fresh Produce designs, manufactures and retails women’s clothing that is known for imaginative prints, vibrant colors and stylish, yet relaxed silhouettes. The company offers timeless, flattering wardrobe basics and standout styles in womens, girls and plus sizes. Fresh Produce is primarily made in the USA and is currently available at 27 company-owned retail boutiques, online, and at more than 400 independent retailers throughout the United States, Canada and the Caribbean.

“We’re proud to have Lola Red PR as our partner in communication,” says Tia Mattson, Fresh Produce Senior Marketing Manager. “Lola Red’s track record with multi-location businesses is impressive and they have demonstrated their ability to build Fresh Produce’s awareness with consumers both regionally and nationally.”

“We are thrilled to add Fresh Produce to our roster of clients,” says Alexis Walsko, President and Founder of Lola Red PR. ”The Fresh Produce brand has delighted women for nearly thirty years and we look forward to sharing their story with consumers across the country.”

About Fresh Produce:
For nearly three decades Fresh Produce has delighted women with inspiring color, vibrant prints, and stylish, comfortable clothing. More than 80 percent of the collection is produced in the USA with a signature garment dye process, exclusive prints and colorful basics. Fresh Produce creates styles that women want to wear because of the considerate details and high quality. Fresh Produce apparel is sold in more than 400 independent retail locations, 27 company-owned stores and online at

About Lola Red PR:
Minneapolis-based Lola Red PR was founded in 2001 in Boulder, Colo.; the headquarters is currently in Minneapolis, Minn. The firm serves consumer-driven clients across the country. Lola Red PR is on Women’s Wear Daily‘s “It List” of public relations firms and its founder, Alexis Walsko, was recently recognized by NAWBO as the Young Business Owner of the Year. Lola Red PR continually works on campaigns in more than 35 regional markets. For more information, head to

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Michelle Hoffman