A brand exercise includes a thorough, objective review of brand perception through an extensive process of engaging its management team and customers.
Northfield, IL (PRWEB) December 21, 2012
Chicago digital advertising agency and branding consultant MA Interactive Group has been contracted by venerable copper and copper alloy materials manfuacturer, Olin Brass, to design and complete a major brand exercise .
“A brand exercise includes a thorough, objective review of brand perception through an extensive process of engaging its management team and customers. The process includes meeting individually and collectively with management team members, and designing and executiving a detailed customer survey,” explains MA Interactive Group managing partner and marketing strategist Mike Templeton.
Olin Brass is the leading manufacturer and distributor of copper and copper-alloy sheet, strip, plate, foil, and fabricated components in North America. It has established this position through the utilization of world-class production and quality capabilities, continuous introduction of new products, strategic acquisitions, and international expansion. Its broad range of product offerings, which also includes pre-processed aluminum and stainless steel strip, are designed to meet exacting customer specifications across the full range of end-use segments.
Headquartered in Louisville, Kentucky, Olin Brass Subsidiaries and Joint Venture Companies include Bryan Metals, Somers Thin Strip, A. J. Oster, Dowa-Olin Metals, Olin Luotong Metals, Olin Fineweld Tube, Olin Fabricated Products, and Chase Brass. Additionally, various strategic alliances have been formed to further insure Olin products and services are available worldwide.
About MA Interactive Group
MA Interactive Group is a small but rapidly growing new digital communications agency located in Northfield, IL. Founded by veteran Chicago marketing strategist Mike Templeton and pioneering web design and creative director Allan Yalowitz, MA offers a broad range of services – including branding and strategic development, web design and development, mobile marketing, social networking, search engine marketing, and advertising in all media – to meet the marketing communication needs of an ever-growing and widely diverse client list. For more information, please visit http://mainteractivegroup.com.