For Holiday Season Innovative Firm Uses eBook Download to Raise Money for Sandy Victims

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New Directions Releases a Holiday Recipe eBook with Proceeds going to Superstorm Sandy Victims

The Holiday Recipe Toolkit

What we're calling our Recipes For Relief campaign, the proceeds from the downloads will go toward the American Red Cross/Sandy Relief Fund.

New Directions, an employee training and development firm in North Bennington, Vermont has released a five dollar eBook, what they call a Toolkit, on their website this holiday season with proceeds going to Superstorm Sandy victims.

“Every year we like to do something a little unique and special with our clients and friends to ring in the holiday season,” Matt Harrington, New Directions’ Business Development Manager begins. “One year we did a cartoon caricature of the staff and made it into a holiday card, the other year we collected baby pictures of the staff and put it into a dynamic video. This year I think all of us really wanted to take the focus off us and see if we couldn’t find a way to help someone else.”

Harrington continues, “As a staff we decided it would be fun to put together one of our popular, downloadable eBooks, but instead of being an industry-focused eBook we thought it would be fun to collect holiday recipes from clients, staff and fans from our social media platforms and use that as the content to the eBook. After Superstorm Sandy, we realized the Holiday Recipe Toolkit would be a perfect way to raise money to help the victims of Sandy. Now completed and published, this Holiday Recipe Toolkit can be downloaded by fans, clients or anyone who visits our website by donating $5. What we're calling our Recipes For Relief campaign, the proceeds from the downloads will go toward the American Red Cross/Sandy Relief Fund.”

Deborah Mackin, President of New Directions, added, “A core philosophy and value here at New Directions is one of caring for our community and of servanthood leadership - the idea that we lead best when we are serving the needs of others. This holiday season we’re asking everyone to take a little extra time and remember what the season is really about - family and friends, warmth of heart, and the generosity of spirit. A simple way that we can help was building this Toolkit and offering it as a donation-driven download.”

If you'd like to be a part of this collaboration and fundraising effort, you can download the Holiday Recipe Toolkit by visiting New Directions website at http://www.NewDirectionsConsulting.com

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Matthew Harrington
New Directions Consulting, Inc.
(800) 730-3631 x115
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