Holiday Shoppers Opt for Gifting Experiences - Beer of the Month Club Gift Memberships up 15% over 2011.

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Recent media reports are reflecting a growing preference for experience-based gifts offering exploration over goods. Gifts of travel, gourmet foods, and boutique beers and wines are on the rise. So far this holiday season, The Microbrewed Beer of the Month Club™ is trending just over 15% higher than this time last year.

Our CSRs are hearing more than ever that our customers want to give something personal, an experience or discovery that can be shared with others.

Recent media reports are reflecting a growing preference for experience-based gifts offering exploration over goods. Deal sites like Groupon and Living Social are expected to drive almost 10 times as much sales as last year selling experience gifts such as tickets to a football game, a ballet or musical, trips to the spa or restaurant vouchers, according to Yipit, a website that aggregates daily deal site offers. Gifts of travel, gourmet foods, and boutique beers and wines are also on the rise. So far this holiday season, The Microbrewed Beer of the Month Club™ is trending just over 15% higher than this time last year.

Says Kris Calef, founder of The Microbrewed Beer of the Month Club™: “Recent trends related to consumer’s desires to give experiences over other material gift options are certainly in line with what we’re seeing. Our customer service team is hearing more than ever that our customers want to give something personal, an experience or discovery that can be shared with others. We’re in a great position to satisfy this need - we’ve been in the business of delivering memorable beer experiences since 1994.”

With technology and social media making us all that much more accessible and competing for our time more than ever, time-starved people are beginning to make choices that get them back to sharing quality time and creating memories with loved ones and friends.

Calef adds, “We recently re-launched our website and it was quite a bit of fun sorting through all of the testimonials submitted over the years and seeing how our members experience our service in different ways. Some use the arrival of their monthly shipment as an excuse to get together with friends and conduct their own beer tasting night, others bring their favorite featured selections to events or parties, and many review and rate each beer, logging tasting notes on every beer they’ve ever received from us. Our customers love the fact that they’re giving a gift that won’t be opened once and then filed away, but rather one that continues to arrive long after the holidays are over. They also love the convenience of not having to battle crowds at the mall, wrap the gift, or stand in long lines to ship it.”

Beer club members receive a variety of highly-rated, hard-to-find craft brewed beers from both US and international brewers in each shipment. The Microbrewed Beer of the Month Club™ is the only beer club that publishes its past featured beer selections, all the way back to their first shipment in 1994 and is the only service to offer 4 different membership types to suit a variety of tastes, preferences, and palates.

The company’s U.S. Microbrewed Beer Club gift recipients receive twelve, 12-oz. beers from two different lightly distributed U.S. Microbreweries. Each shipment includes four different beer styles, three bottles of each style and a monthly newsletter.

U.S. and International Variety Beer Club members are sent a variety of both US and international craft beers, receiving twelve, 12-oz. beers from two different U.S. and two different international breweries. Each shipment includes a combination of four beers from domestic and international breweries and a monthly newsletter.

For those most interested in exploring beers crafted abroad, members of The International Beer Club get twelve, 12-oz. beers from two different imported breweries. Each shipment includes two different beer styles, six bottles of each style and our monthly newsletter.

“For the serious beer geeks on your shopping list, The Rare Beer Club™ offers a very elite, exclusive beer experience”, states Calef. “We really go out of our way to source the most exciting, innovative, limited-release, well made beers the world has to offer. Where Belgium has historically lead the beer industry in innovation, the US now boasts some of the more interesting and creative beers being produced worldwide so we work hard to include a wide representation of both US and international breweries. I love taking point on sourcing beers for this club. We send Farmhouse Ales, Russian Imperial Stouts, Barley Wines, Belgian Abbey Ales, varied Imperial, Extreme, Strong Ale and Grand Cru offerings, oak and other cask-aged ales, and often beers that have either not been distributed in the US yet or were made exclusively for our members. Our Personalized Shipment Program™ ensures that personal members always get only the featured beers they want to get. And our Design Your Own Club™ program allows gift givers to either combine the four beer clubs into a single gift membership or even combine a beer club membership with our wine, cigar, cheese, chocolate and flower clubs to send whatever you want to send, whenever you want to send it. There’s nothing else quite like it in the industry.”

For more information, please visit http://www.beermonthclub.com or call 800-625-8238.

About The Microbrewed Beer of the Month Club™:

The Microbrewed Beer of the Month Club™ offers four different beer club membership options for consumers. From the very inception of our original domestic beer of the month club in 1994, we've focused on consistently providing three primary product characteristics: Quality, Variety & Freshness. And in that spirit, we now offer you four outstanding beer club options, each dedicated to those same principles. Our owner's favorite club, The Rare Beer Club™, features the finest the world of beer has to offer in limited-release, celebratory, artisanal beers from some of Michael Jackson's favorite breweries. Two different selections are presented each month in 750 ml bottles, often cork finished, and some individually tissue wrapped. Members experience bold U.S. and imported interpretations of Farmhouse Ales, Russian Imperial Stouts, Barley Wines, Belgian Abbey Ales, varied Imperial, Extreme, Strong Ale and Grand Cru offerings, oak-aged ales imparting bourbon and vanilla notes, and much more. Many selections are pushing the envelope of creativity, are not yet distributed in the U.S., and brewed such that they can be cellared and aged.

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