New York, New York (PRWEB) December 22, 2012
“This is an incredible opportunity for JAM,” said Peter Pretorius, Founder and CEO. “Times Square is the media epicenter of the world and this gives us the unparalleled chance to create awareness of the work we are accomplishing in Africa.”
Times Square is certainly one of the most highly trafficked public places in the world and digital billboards are key attractions for the millions who pass through each day. The spectacular board is the CBS Super Screen located at 42nd Street between 7th and 8th Avenue right in the heart of the Times Square Plaza.
On a normal day 1.5 million people pass through Times Square, but coupled with increased holiday traffic, the board will be viewed by millions more as the famous New Year's Eve Ball descends from the flagpole atop One Times Square. Millions more viewers might catch a glimpse of the billboard while viewing the festivities on TV throughout the world.
“This is the perfect medium to kick off our 2013 Public Awareness Campaign,” said Pretorius. “Our target is to feed one million children. This advertising campaign may help us achieve that goal.”
Joint Aid Management (JAM) is a South African founded registered non-profit, Christian humanitarian relief and development organization with 28 years of experience in relief and sustainable development.
JAM's programs focus on nutritional feeding within schools, assistance to orphans and vulnerable children, the provision of water and sanitation, as well as skills development, community training on agricultural development, income generation projects and HIV/AIDS programming. JAM strongly believes that without education, there can be no development. Effective education is only attained through the quality of schooling and most importantly, adequate nutrition, which allows a child to effectively focus, retain, and apply what is being learned. JAM currently assists 750,000 children through nutritional feeding programs, health and social welfare programs.