Wine Country Gift Baskets - Last Minute Online Gift Giving Really Goes to the Last Minute

Share Article

Shoppers are waiting until the very last minute to do their online shopping, but it may cost them.

We pass the savings on to our customers... there is no reason to charge them for an upgrade if we can send it ground.

With more and more companies offering last minute deals and special upgraded shipping offers, customers have been trained to wait as long as they can before making a purchase. The waiting game, however, becomes a problem for those customers that don’t know when to pull the trigger, because items eventually sell out and shipping packages via airplane around the country becomes very expensive; at some point companies will need to pass these costs on to their customers. Many customers shopping websites or looking at an email realize that it’s a great offer but think that they might be able to do a little bit better. If they could wait maybe just one more day, perhaps the pot might get a little sweeter.

“These customers are often in for a rude awakening when they learn that their gifts are no longer available or it’s now going to cost them an extra $5, $10 or $20 to get it there before Christmas,” says Bill Martin, Internet Space Manager at Wine Country Gift Baskets. A gourmet food or wine gift basket really is the perfect last minute gift so Wine Country Gift Baskets caters to all of these last minute shoppers by pushing shipping deadlines out and stocking Christmas favorites in to the new year.

Shipping from California, they can still deliver Christmas gift baskets that are ordered as late as noon, PST, Friday, 12/21/12, locally with ground or free shipping – depending on what gift basket or tower the customer has selected. Each customer is shown a calendar with details and pricing based on where the gift is shipping; if Wine Country can deliver it ground, they will. “We pass the savings on to our customers,” says Martin. “There is no reason to charge them for an upgrade if we can send it ground.”

Customers on the east coast are not entirely out of luck. Anyone can order as late as Saturday, noon, PST on 12/22 and their gift basket will be delivered anywhere in the United States on Christmas Eve. Wine Country Gift Baskets made special arrangements with UPS so everything that is shipped out this Saturday before Christmas will be delivered by Monday, Christmas Eve. Imagine the logistics involved in that. Gifts must be moving from truck to plane to truck for 48 hours straight in order to arrive on Christmas Eve.

Of course at some point, it really is too late. And with the storm system that is going across much of the United States today, many deliveries could be affected. What do customers do if they have waited all season for that incredible deal that never showed up and it’s now Christmas Eve: “We’ll suggest that customers change their greeting from Merry Christmas to Happy New Year or something along those lines,” says Star Leiva of Wine Country Gift Baskets. And don’t despair, because Star has found that many of their customers want their gifts to arrive after the holidays so they stand out from all the others.

About Wine Country Gift Baskets

Wine Country Gift Baskets, a division of Houdini Inc. headquartered in Fullerton, California, is a premier supplier of gourmet food gifts, wine gift baskets, spa and fruit gifts and gift towers. Founded in 1984, they have been manufacturing and selling handcrafted, distinctive personal and corporate gifts for more than 25 years. Their Deals of the Day, Free Shipping Collection and everyday low pricing on their holiday gift baskets have earned them a reputation as The Best Value in Gift Giving.    Their personalized, enthusiastic customer service, intuitive site design, Best Value and 100% Satisfaction Guarantees have earned them a Stella Service Elite award. Gift consultants can be reached 24/7 at (800) 394-0394 or visit their new website at

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Steve Hofstetter
Follow us on
Visit website